Is this the most popular jacket ever? Zara’s £69.99 coat sends social media users into a frenzy after woman notices it ‘everywhere’
This highstreet offering has proved a huge hit
AUTUMN is finally upon us, which definitely means it’s time to invest in some outerwear to keep off the cold.
And if there’s one fashion item everyone’s talking about it’s this patterned Zara coat.
One eagle-eyed Instagram user has noticed that the £69.99 jacket is so popular its popping up EVERYWHERE.
Londoner Alice Francis first documented the fashion epidemic when she spotted a woman wearing the Zara number during the Chelsea Flower Show.
After her first encounter with the coat, Alice began noticing it absolutely everywhere.
On her , she explained that she’d observed: “A blue and white printed coat worn by women all over London. It’s as though they are in a secret club.
“And once you know you’ll start seeing it – sitting next to you on the tube, buying a Pret sandwich, sitting in the pew next to you at the wedding…”
Alice believes that the fashion item has become so popular because of its elegant blue and white pattern, which is very “Chanel-esque”.
Since the blogger started posting snaps of the Zara jacket on Instagram, dozens of other social media users have submitted their sightings of the popular clothing item.
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Using the hashtag #thecoat fashion fans have been sharing snaps of women they’ve spotted sporting the cult item.
From stylish mums on the run to trendy teens, there isn’t a person this coat doesn’t suit.
Amusingly, the jacket has been papped on ITV’s This Morning and even in the audience of the Queen’s birthday 90th birthday celebration.
Other sightings include commuters wandering down the street, shoppers picking up some homeware in Wilko and those who are enjoying a cheeky glass of wine to round off a long week.
