When is Amazon Prime Day 2025? Next sale is CONFIRMED for July
THE annual Amazon Prime Day event is officially returning for 2025, with Amazon confirming the shopping extravaganza will take place this July.
While the exact dates haven't yet been announced, the retail giant has promised Prime members in the UK will be able to shop "some of Amazon's best deals of the summer" with "deep discounts on some of the biggest brands, viral hits, and bestselling favourites."
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Last year's Prime Day was the biggest ever recorded, with bargain hunters snapping up more than 200 million items from independent sellers during the 48-hour sale.
can expect major savings across electronics, home appliances, beauty, fashion and more - perfect for stocking up on everything you need for summer and beyond, all with the benefit of fast, free delivery.
Amazon also revealed that throughout 2024, Prime members in the UK saved nearly £200 on average on delivery costs alone - more than double the annual membership fee.
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The timing couldn't be better for savvy shoppers looking to score significant savings on big-ticket items, must-have gadgets, and everyday essentials without having to wait for the autumn sales events.
We'll bring you all the details of the exact dates and best deals as soon as Amazon reveals more information about this summer shopping event!
When is Prime Day 2025?
Amazon has officially confirmed that will return in July 2025, giving shoppers the chance to bag massive bargains in the retail giant's biggest sale of the year.
While the exact dates haven't yet been revealed, the summer shopping extravaganza will offer "some of Amazon's best deals of the summer" with major discounts across top brands.
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If previous years are anything to go by, shoppers can expect the event to run for at least 48 hours, though some reports suggest Amazon might extend to a four-day event for 2025 - potentially making it the longest Prime Day ever.
The July timing follows Amazon's established pattern, with last year's summer Prime Day taking place on 16-17 July 2024, when members enjoyed thousands of discounts across all categories.
For bargain hunters who couldn't wait until summer, Amazon already held its Spring Deal Days for 2025, running from March 25-31, with discounts of up to 40% across more than 35 categories.
Prime members can again look forward to exclusive access to these limited-time deals - from tech gadgets and home appliances to beauty must-haves and fashion steals - all with the benefit of fast, free delivery.
If you're looking to maximise your savings throughout the year, it's worth noting that Amazon has typically hosted a second major sale event in October.
While not yet confirmed for 2025, last year's Big Deal Days kicked off the holiday shopping season on October 8-9.
How do I get access to Amazon Prime Day deals?
If you don't want to miss out on the Amazon Big Deal Days event you will need to become a Prime member.
The massive summer sale is EXCLUSIVELY for Amazon Prime members, meaning you'll need to sign up if you want access to those jaw-dropping discounts when the event kicks off this July.
is easy to sort and comes with loads of perks including next-day delivery and access to Prime Video and Amazon Music.
The subscription will set you back £8.99 a month, or you can save by opting for the annual membership at £95.
But here's the money-saving hack savvy shoppers need to know - if you're brand-new to Prime you can , giving you completely free access to the sale when it launches in July.
Just remember you'll need to cancel your membership before the 30-day trial ends to avoid being charged the ongoing £8.99 monthly fee.
With Prime Day 2025 promising "some of Amazon's best deals of the summer" across top brands and bestsellers, it's the perfect opportunity to grab those big-ticket items you've had your eye on.
How long will Prime Day 2025 last?
AMAZON'S biggest shopping bonanza of the year is confirmed for July 2025 - but eagle-eyed shoppers have spotted a MAJOR change that could mean even bigger savings.
While Amazon hasn't officially confirmed the exact format yet, industry insiders suggest Prime Day 2025 could be extended to run for FOUR DAYS instead of the traditional two-day event we've seen since its launch in 2015.
This would make it the longest Prime Day in history, giving bargain hunters double the time to snap up those unmissable deals.
If the retail giant sticks with its usual format, deals will kick off from midnight on the first day through to midnight on the final day, with a mix of 'lightning' offers appearing while stock lasts and longer deals running for the duration of the sale.
The extended format would put Amazon in line with rivals who have launched comparable sales lasting upward of a week - and give shoppers more chances to bag serious bargains across tech, fashion, beauty and home categories.
We recommend keeping a very close eye on the on Amazon's website, which will highlight the best offers as they go live.
You can also check out the best Prime Day deals according to our team of Sun Shopping experts, who'll be working round the clock to spot the genuine bargains worth your hard-earned cash!
Amazon Prime vs Black Friday: which is better?
Amazon Prime Day and Black Friday are two of the BIGGEST shopping events of the year – but which actually offers the best bang for your buck?
Prime Day was originally launched in 2015 to celebrate Amazon's 20th birthday but has since evolved into an annual mega sale that rivals Black Friday or Cyber Monday for serious bargain hunters.
But in terms of length, scale and discount quality, Black Friday is still the reigning deals period of the year.
You'll find terrific price drops during both sales - and it's not impossible that some Prime Day offers may well match those you find during Black Friday in November.
One major difference is that Prime Day deals are EXCLUSIVE to Prime members, while Black Friday sales are open to everyone.
This means you'll need that £8.99 monthly subscription (or a free trial) to access July's discounts.
The other key difference is timing. Prime Day happens in July - perfect for summer purchases and early Christmas shopping - while Black Friday kicks off the festive shopping season in late November.
A great way to check whether the deals are as good as they appear over Prime Day is by using price tracking sites like which allows you to search the price history for any items sold on Amazon.
Other price comparison sites such as and PriceSpy are also helpful and allow you to compare and track across multiple retailers.
Our Sun Shopping experts recommend keeping your eye on BOTH sales events for the very best deals - with Prime Day giving you a chance to spread out your big purchases across the year rather than blowing your budget all at once during Black Friday!
What were the best Prime Day deals in 2024?
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Amazon's enormous Prime Day shopping event in 2024 saw MILLIONS of items slashed in price - but some deals stood head and shoulders above the rest.
Tech gadgets were the big winners during the summer sale, with shoppers going wild for discounted Apple products including dropping to their LOWEST EVER PRICE at just £179 - a massive saving of £70 on the usual £249 price tag.
Amazon's own devices were predictably among the hottest sellers, with the plummeting to just £21.99 - less than HALF its normal price.
were another winner, with the 4K version dropping to a bargain £34.99, making it the perfect time to upgrade that older telly without splashing out on a whole new set.
In the kitchen department, the were THE must-have item of Prime Day 2024, with several models selling out completely after discounts of up to £80.
Vacuum cleaners from and Dyson proved as popular as ever, with the cordless models seeing some of the biggest price drops of the event.
With Prime Day 2025 set to return in July, savvy shoppers should start planning their wishlists now - and keep an eye out for these bestsellers which are almost guaranteed to see massive discounts again!
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Amazon Prime Day dates through the years
Here's a run-down of the dates that Amazon Prime Day has taken place since its inception in 2015:
- 2015: 15 July
- 2016: 12 July
- 2017: 11 July
- 2018: 16-17 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2022: 11-12 October
- 2023: 11-12 July
- 2023: 10-11 October
- 2024: 16-17 July
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