CHOC SHOP
Inside new flagship chocolate shop with UK’s largest pick ‘n’ mix station and viral ‘Dubai’ chocolate opening TODAY
Scroll down to find out all 21 flavours of Lindor you can buy at the pick 'n' mix station
WHEN you hear the name Lindt you undoubtedly think of indulgent chocolate and the iconic advert featuring Lindor balls.
Now, sweet-toothed shoppers can take their fandom of the Swiss confectionery to the next level.
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The company is opening a flagship store in the heart of London today to mark its 180th anniversary.
The 2,800 square foot site, opposite Piccadilly Circus tube station and featuring a ceiling decorated with copper mesh cocoa pods, is Lindt's first standalone site.
Stefan Bruderer, master chocolatier at Lindt & Sprüngli, describes the new store as a "feast and vision for the senses".
But what did we think when we got a sneak peek earlier this week ahead of the shop's opening day?
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What can shoppers expect?
Lindt's new Piccadilly branch offers everything you would expect from a traditional outlet store.
Lindt has two of these stores in Wembley and North Greenwich, both in London.
Shoppers can pick up a range of seasonal chocolate, with Easter eggs adorning the walls of the store.
There are also stands selling bars of viral Dubai-style chocolate for £10 and a counter where you can order coffees and rich Lindt-flavoured ice cream.
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I got to try the Twist Chocolate cone, combining milk and white chocolate ice cream with hazelnut sauce and costing £6.
But there are also a number of other unique features at the shop that you won't find elsewhere.
Exciting new chocolates that have been spotted on shop shelves
Three master chocolatiers front up the store offering shoppers the chance to get personalised messages inscribed on giant slabs of chocolate, to the tune of £25.
Customers can also pick up a host of London-themed gifts including bespoke tins and themed chocolate sleeves.
A Dubai-style pack of Lindt chocolate pralines is also selling exclusively at the store, with a 90g pack costing £14.
But the main takeaway, for me, is the giant Lindt pick 'n' mix station where you can choose from every possible flavour of Lindor ball.
Full list of Lindt chocolates available from the pick 'n' mix stand
Lindor flavours:
- Milk
- Pistachio
- Strawberry & Cream
- Salted Caramel
- Matcha
- White
- Tiramisu
- Dark mint
- Raspberry & Cream
- Irish Cream
- Blood Orange
- Coconut
- Dark 45%
- Dark 70%
- Double Chocolate
- Hazelnut
- Milk & White
- Stracciatella
- Caramel
- Milk hearts
- Milk Mini Eggs
Other chocolate specialties:
- Choco Wafer in Milk
- Dark
- Milk Hazelnut
- Mini Gold Bunny
- Mini Eggs
- Chocolate carrots
- Giandujotto Classic
- Hello Mini Emojis
- Nuxor in Milk
- Dark
- Roulette Nocciolatte
- Marc de Champagne
- Popcorn
- Fioretto Mini
- Cappuccino
All 21 Lindor flavours are available to buy, including rare ones I had never heard of like Matcha, Raspberry and Cream and Blood Orange.
There are also 15 other mini Lindt chocolates to choose from, including milk chocolate choco wafers, Hello Mini Emojis and Mini Gold Bunnies.
Shoppers can pick up a London post box tin filled with red, white and blue Lindor balls for £15 or a giant one kilo bag of mixed ones for £45.
THE VERDICT
The Piccadilly Circus store is, in essence, a one-stop shop for everything Lindt.
It is professionally decorated, with a giant Easter bunny and London Eye wheel plonked in front of the shop windows.
Shoppers will no doubt be buzzing to have the chance to interact with the master chocolatiers, which feature in the classic "do you dream in chocolate?" ad, at the front of the store too.
The Lindt Piccadilly store opens at 2pm today, with the first 200 customers spending £10 or more receiving a special goodie bag.
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Lindt opened its first branch in Zurich, Switzerland, in 1845, and today produces more than 2,500 products.
The chocolate company currently runs 500 retail shops across the world.
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