Amazon Black Friday 2025: what to expect this November
WHETHER you’re after tech, fashion, or beauty, there are thousands of Black Friday deals waiting to be snapped up at Amazon each year.
Amazon pulls out all the stops during Black Friday and Cyber Monday, launching huge discounts on everything from kitchen essentials to the latest tech gadgets.
Amazon deals
If previous Black Friday sales are anything to go by, Amazon usually rolls out some seriously big discounts.
We’re talking hundreds of pounds off major purchases, sometimes more than 50% off.
In fact, discounts can reach up to 70-80% on some items, although most often you'll see savings in the 20-50% range.
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That makes a huge difference when shopping for things like TVs, appliances, and tech.
To help you prepare for Amazon's Black Friday sale, we've answered all of the important questions below.
When is Black Friday 2025?
Black Friday kicks off on November 28, 2025 - the day after Thanksgiving in the US, marking the start of a big sales season.
It's the perfect opportunity for shoppers to grab fantastic deals just as the holiday season gets into full swing.
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But the deals don’t just end on Friday - they usually stretch through the weekend, and finally wrap up at midnight on Cyber Monday.
Our top tip: start bookmarking your wish list now, so you're ready to jump when the Black Friday sales drop.
This way, you'll be first in line to snag those unbeatable deals.
Want to know more about Black Friday? Our explainer has all the answers you need.
Find your favourite brands Black Friday deals in our A-Z directory here
Is Amazon taking part in Black Friday this year?
As one of the world’s largest retailers, Amazon is definitely diving into the sales madness again this year.
Unlike some retailers that play it coy, Amazon never shies away from confirming its involvement.
In previous years, the retail giant has slashed prices across the board, discounting everything from its own devices to smart TVs, home essentials, beauty items, headphones, and even chocolates.
So, be prepared to hop onto the as soon as those deals drop.
If you're a US shopper, you can find too.
What to expect from Amazon's Black Friday sale 2025
Amazon's Black Friday sale is the perfect opportunity to spoil yourself or get a jumpstart on your Christmas shopping.
From what we've seen in the past, you can expect massive discounts on everything from TVs and game consoles to laptops, headphones, smartwatches, home gadgets, fashion, and beauty items.
The November sale has always been a treasure trove of deals across nearly every shopping category on the site.
Some of the most popular sale items include electric toothbrushes, smart speakers, vacuum cleaners, Fire tablets, and smart home appliances.
What was in Amazon's Black Friday sale last year?
In 2024, Black Friday brought a fresh wave of amazing discounts on Amazon.
Last year's Black Friday and Cyber Monday deals from Amazon included:
Amazon deals
- Amazon Fire TV 55-inch Omni, £419.99 (was £749.99) -
- Amazon Fire TV Stick HD, £27.99 (was £39.99) -
- Amazon Fire HD 8 tablet (newest gen) £49.99 (was £99.99) –
- Amazon Fire Max 11 tablet (newest gen), £124.99 (was £249.99) –
- Amazon Fire 7 Kids tablet, £59.99 (was £124.99) –
Tech deals
- JBL Tune 770NC Wireless Over-Ear Headphones, £49 (was £119.99) -
- Acer Chromebook 314 CB314-4H Laptop, £178 (was £279.99) -
- Garmin Venu 3S Smartwatch, £334 (was £409.99) -
- JBL Wave Flex In-Ear Wireless Earphones, £38.99 (was £69.99) -
- Samsung Galaxy Tab A9, £104.99 (was £169) -
Appliance deals
- Ninja Creami Ice Cream Maker, £149 (was £199.99) -
- Russell Hobbs Electric Kettle, £25.99 (was £49.99) -
- Salter Double Waffle Maker, £20 (was £24.99) -
- Ninja Perfect Temperature Kettle, 1.7L, with Temperature Control, £67.99 (was £99.99) –
Beauty deals
- Ghd Duet Style 2-in-1 Hot Styler, £257 (was £397) -
- Ghd Original Hair Straightener, £100 (was £139) -
- Ghd Rise Volumising Hot Brush, £135.99 (was £179) -
- L'Oreal Paris Revitalift Filler +Hyaluronic Acid Serum, £10 (was £31.99) -
- Mylee Pro Gel Nail Polish Lamp Kit, £67.49 (was £89.99) -
Fashion deals
- Crocs Unisex's Classic Lined Clog, £26.13 (was £54.99) -
- Swarovski Imber pendant, £27.90 (was £55) -
- Hugo Analogue Quartz Watch for Men, £73.99 (was £129) -
Vacuum cleaner deals
- Henry Xtra Bagged Cylinder Vacuum, £129 (was £179.99) -
- Shark DuoClean Upright Vacuum Cleaner, £179 (was £299.99) -
- Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, £169 (was £279.99) –
- Vax Air Stretch Pet Max Vacuum Cleaner, £79 (was £119.99) –
Gaming deals
- PlayStation 5 Digital Edition Console, £309 (was £389.99) -
- PlayStation 5 Console, £399.99 (was £479.99) -
- PlayStation VR2, £339 (was £529.99) -
- Turtle Beach Stealth 500 Xbox Wireless Gaming Headset, £57.99 (was £79.99) -
- Sony INZONE H3 Gaming Headset, £44.99 (was £89) -
Toy deals
- Barbie Dreamhouse, £169.99 (was £349.99) -
- LEGO Harry Potter Hogwarts Castle Model, £301.98 (was £409.99) -
- LEGO Star Wars R2-D2 Model Set, £60 (was £89.99) -
- Dislocati Karaoke Machine, £13.59 (was £20.99) -
- Instant Print Camera, £29.19 (was £39.99) -
Food and drink deals
- Nestlé KitKat and Friends Big Biscuit Box | 69 x Chocolate Biscuit Bars, £13.99 (was £21.78) –
- Heinz Beanz, 415 g (Pack of 12), £8.54 (was £16.80) –
- Sprite 24 x 330ml Cans, £8.99 (was £17.50) –
- The Glenlivet Founder's Reserve Single Malt Scotch Whisky with Giftbox, £22.99 (was 39.50) –
- Tanqueray No. TEN Gin, 70cl, £24.50 (was £35.50) –
Household essentials deals
- Finish Ultimate Plus Infinity Shine Dishwasher Tablets, £14.50 (was £33) -
- Fairy Non-Bio Platinum PODS, Washing Liquid 120 Washes (60 x 2), £23.32 (was £36) –
- Finish Dishwasher Machine Cleaner (250ml x 8), £15.99 (was £44) –
- Fairy Outdoorable Fabric Conditioner 8-pack 440 Washes, £20.40 (was £32) –
- Regina Soft Bamboo - 45 Rolls of Toilet Tissue 3 Ply, 160 Sheets, £15.99 (was £30) –
Subscription deals
- Kindle Unlimited, 99p for 3 months -
- 3 months FREE Amazon Music Unlimited -
- Audible, 99p for 3 months (£10 Audible voucher) -
- Try Prime FREE for 30 days -
When is Cyber Monday 2025 and is Amazon taking part?
Cyber Monday is set for December 1, 2025, marking the last chance for shoppers to snag some great deals.
Amazon typically jumps in with discounts throughout the sales weekend and into Cyber Monday, so you can extend your bargain hunting a bit longer.
Originally, Cyber Monday deals were an online-only affair and focused on tech (hence the name).
In contrast, Black Friday deals were available both online and in-store, with a focus on big-ticket items.
Lately, the lines have blurred, with retailers, including Amazon, offering similar deals from Black Friday through Cyber Monday, with sales usually wrapping up at midnight on Monday.
How much does Amazon's shipping cost?
If you've got an Amazon Prime account your delivery fee will be free.
Amazon also offers free delivery on orders over £35.
You can see the full list of .
For orders from third-party sellers on Amazon, prices can vary depending on the seller.
Always check how much a product is with shipping fees added to the total before purchasing it to avoid any surprises.
Does Amazon offer any other discounts?
Amazon offers several savings on subscriptions, including discounts on Audible and Kindle Unlimited services.
Students can get Amazon Prime free for six months.
After the trial ends, you can get 50% off the full Prime membership.
You must be a UK student aged 18+, with an .ac.uk email address.
If you've not got one of those, send an email from the address that's linked to your Amazon account to [email protected] giving proof of enrolment.
How to search for Amazon Black Friday deals?
The first place to visit is our Black Friday topic page.
You can also check out Amazon's official UK .
Alternatively, you can search for the product you want on Amazon using the top search bar.
In the list results, you'll be able to see whether it comes with a Black Friday discount.
Make sure you do your homework beforehand, so you know what the normal retail price is and how much you'll be saving.
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Amazon deals
Head over to our tech Black Friday deals hub for even more discounts.