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Best Amazon Prime Day deals UK 2025 – what to expect in July sale
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AMAZON Prime Day is back this July - and the sale is set to be bigger than ever before.
In this article, we'll pick out all the best Prime Day deals when they land.
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Amazon deals
For 48 hours in July, Prime subscribers will be able to get their hands on thousands of exclusive deals and discounts.
Amazon has just confirmed the return of their annual shopping bonanza, promising that Amazon Prime Day 2025 will deliver "some of [our] best deals of the summer" for members.
will find everything from electronics to kitchen gadgets to beauty must-haves on sale, offering a perfect chance to bag a bargain ahead of the back-to-school rush.
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While the exact dates haven't been announced yet (Amazon says they'll share more details soon), we're already gearing up for what is always an epic shopping event.
Last year's Prime Day was record-breaking, with more items sold than any previous event.
Independent sellers (mostly small and medium-sized businesses) sold more than 200 million items during the 2024 sales.
We're expecting plenty of Amazon device deals on items like Echo speakers, Fire TVs, Ring doorbells and other gadgets, plus major price drops on top brands and trending products.
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Just remember: to take advantage of all these incredible deals, you will need an Amazon Prime subscription (there's a 30-day free trial), currently costing £8.99 per month or £95 per year.
Amazon Prime Day: The best deals live now
Prime Day is still a couple of months away, but you'll always find a number of deals on the Amazon website. Here's our pick of the best.
Best Amazon tech deals
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Prime Day is always a tech lover's paradise – and 2025 will be no different.
Expect massive discounts on everything from 4K TVs and tablets to the latest smartphones and wireless earbuds.
As usual, Amazon's own gadgets will see the biggest price drops – we've rounded up the current best below, but check our Amazon device deals page for the full rundown of Echo, Ring, Fire and Kindle bargains.
- eufy Omni C20 Robot Vacuum Cleaner, £429 (was £599) -
- Acer Nitro V 15 ANV15-51 Gaming Laptop, £499.99 (was £749.99) -
- Sony WH-1000XM4 Noise Cancelling Headphones, £175.99 (was £229) -
- Garmin Forerunner 55 Running Smartwatch, £129.99 (was £179.99) -
- Google G3AL9 Nest Cam, £119.99 with Prime (was £179.99) -
Best Amazon beauty deals
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Prime Day is beauty bargain heaven, with incredible savings on everything from premium skincare to must-have styling tools.
Amazon will be bringing the goods with significant savings on big-hitters like ghd, Maybelline, Babyliss and more.
Forget pricey department stores – Prime members can bag luxury beauty for less come July.
And we've rounded up some absolute steals you can get in your basket today!
- ghd Original Ceramic Hair Straightener, £111.20 (was £139) -
- CeraVe Face and Body Moisturiser Cream, £13.12 (was £17) -
- Olay Super Serum and Retinol Night Cream bundle, £38.98 (was £77.99) -
- L’Oréal Paris Revitalift Clinical SPF 50+ Invisible UV Fluid, £9.99 (was £19.99) -
- COSRX Advanced Snail 96 Mucin Power Essence Serum, £20.99 (was £25.99) -
Best Amazon home and garden deals
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Prime Day has become the perfect time to refresh your home, with massive savings expected on big kitchen brands like Ninja, Sage and Russell Hobbs.
Going by previous years, we're predicting some serious price drops across everything from powerful vacuum cleaners to premium coffee machines.
Keep this page bookmarked – we'll be rounding up all the unmissable home bargains as soon as they drop!
- Ninja Foodi MAX Dual Zone Air Fryer, £179.99 (was £239.99) -
- Philips L'OR Barista Sublime Capsule Coffee Machine, £59.99 (was £109.99) -
- Kärcher K 2 Power Control Home pressure washer, £115 (was £149.99) -
- Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, £189.99 (was £279.99) -
- Russell Hobbs RHM2076B Microwave, £69.99 (was £89.99) -
Best Amazon toy deals
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Prime Day 2025 is set to be a toybox treasure trove, with major price cuts expected across big-name brands like LEGO, Barbie, Hot Wheels and more.
We're predicting up to 50% off must-have toys and games, making this the perfect time to grab birthday presents or even start your Christmas shopping early.
We'll be updating this page with all the best toy bargains as soon as they drop!
When was the last Prime Day event?
- Lego Star Wars C-3PO Droid Figure, £89.99 (was £124.99) -
- Melissa & Doug Wooden Ice Cream Toy Shop, £39.75 (was £49.99) -
- VTech KidiZoom Duo FX Kids Camera, £44.99 (was £59.99) -
- Lego Star Wars The Dark Falcon Set, £114.99 (was £159.99) -
- Hatchimals Alive Mystery Hatch Draggle, £18.98 (was £64.99) -
The last Amazon Prime Day took place on 16th and 17th July 2024, with the Prime Big Deals event following on 8-9 October - both giving bargain-hunters a full 48 hours to snap up exclusive deals.
Prime members were treated to thousands of discounts across everything from tech and beauty to home essentials and fashion, with many items hitting their lowest-ever prices.
The 2024 event was Amazon's biggest Prime Day to date, with shoppers saving millions and independent sellers seeing record-breaking sales across the two-day shopping extravaganza.
Here are the dates of previous Prime Day sales:
- 2015: 15 July
- 2016: 12 July
- 2017: 11 July
- 2018: 16-17 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2022: 11-12 October
- 2023: 11-12 July
- 2023: 10-11 October
- 2024: 16-17 July
- 2024: 8-9 October
Do I need to be a Prime member to take part in Prime Day?
Yes! If you want access to all the Prime Day deals in July, you'll need to sign up for a Prime membership.
Never been a member before? You're in luck – Amazon offers a for newbies.
The same goes if you haven't been a Prime member in the last 12 months.
This essentially gives you full access to the mammoth sale and all the Prime perks without spending a penny.
Just be sure to set a reminder – you'll need to cancel before the 30-day trial ends to avoid being charged the £8.99 monthly fee.
If you're planning to keep Prime long-term, you can save by opting for the annual membership at £95 (that's like getting two months free compared to paying monthly).
How much is Amazon Prime?
membership now costs £8.99 per month or £95 for the whole year – but with all the perks on offer, it could save you a fortune.
Amazon's yearly subscription service gives you access to a treasure trove of benefits, from quick delivery to binge-worthy telly and massive exclusive discounts.
The annual membership works out cheaper than paying monthly, saving you nearly £13 over the year – perfect if you're planning to stick with Prime long-term.
Not sure if it's worth splashing the cash? Amazon offers a 30-day free trial for new members (or anyone who hasn't been a member in the last 12 months).
This basically means you can enjoy all the Prime perks – including access to their massive July sales event – without spending a penny.
Just remember to cancel before the 30 days are up if you don't want to be charged!
Students can bag an even better deal with Prime Student, getting six months free and then paying just half price at £4.49 monthly or £47.49 annually.
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Sign up to Amazon Prime for a 30-day trial
Do Prime Day deals change daily?
are a bargain-hunter's dream – but you need to be quick off the mark to grab the best ones!
The mega-sale features a mix of different deal types. Some offers (particularly Amazon's own devices) stick around for the full 48 hours - in fact, many are launched days before the sale begins.
Then there are the "deals of the day" which only last 24 hours – or vanish even quicker if stock runs out.
These typically feature bigger brands and more desirable products, so don't hang about!
For the real bargain-hunters, Amazon also drops limited "lightning deals" that appear and disappear in the blink of an eye once stock is gone.
And if you're a real Prime pro, keep your eyes peeled for exclusive early deals that Amazon often releases in the weeks before the main event – perfect for beating the rush!
How long will Prime Day 2025 deals last?
are expected to run for a maximum of 48 hours when the event kicks off in July – but don't expect everything to stay live that long!
The best bargains typically sell out in just hours (sometimes even minutes), especially on popular tech, toys and homeware.
With millions of shoppers all hunting for the same deals, stock disappears lightning-fast.
Our top tip? If you spot something you've been eyeing up with a massive discount, grab it right away.
Hesitate and you'll likely miss out – these deals wait for no one!
Does Amazon have Prime Day deals on everything?
Prime Day truly is a shopaholic's dream, with discounts across virtually EVERY Amazon department when it kicks off this July.
Major categories like tech, home and garden and kitchen gadgets, beauty, fashion, toys and household essentials always take center stage, featuring both bestsellers and hidden gems.
You'll spot plenty of big-name brands slashing their prices, alongside lesser-known options that are worth checking out.
Amazon's own products (like Echo speakers and Kindles) typically see some of the biggest discounts of all.
Whether you're shopping for yourself or hunting for gifts, there'll be something on sale in whatever category catches your eye.
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Amazon Prime Day deals
Can students take part in Prime Day?
Yes! Students can absolutely get in on all the Prime Day bargains – and they can do it for HALF the price of regular members!
Amazon offers students a special Prime Student membership that comes with all the same perks as regular Prime but at a serious discount – just £4.49 monthly or £47.49 annually instead of the standard £8.99/£95.
Even better, students get an incredible SIX-MONTH free trial (compared to the normal 30 days), giving you access to all the Prime Day deals without spending a penny!
To qualify, you'll need:
- A valid .edu email address
- Proof you're currently enrolled in a school or university
The student discount lasts for four years or until you graduate (whichever comes first) – making this one of the best bargains going for cash-strapped students!
Sign up for to make sure you don't miss out on the massive July sales event.
How do I cancel your Amazon Prime 30-day free trial after Prime Day?
If you're taking advantage of an just to grab Prime Day bargains in July, you'll need to cancel before your 30 days are up to avoid being charged the full membership fee.
Luckily, cancelling is a doddle – here's exactly how to do it:
ON YOUR PHONE OR TABLET:
- Open the Amazon app and tap the profile icon at the bottom
- Tap 'Your Account'
- Select 'Manage Prime Membership'
- Tap 'Manage Membership' at the top
- Hit 'Update, cancel and more'
- Scroll down and tap 'End membership'
- Finally, tap 'Cancel My Benefits'
ON YOUR COMPUTER:
- Head to Amazon.co.uk/gp/primecentral
- Click 'Update, cancel and more' below 'Membership'
- Click 'End membership'
- Select the yellow 'Cancel My Benefits' button
- Click 'Continue to Cancel'
- Confirm by clicking 'Cancel Membership'
The good news? Even after cancelling, you'll still keep all your Prime benefits until the end of your trial period.
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You'll see the exact end date displayed on screen after cancelling.
And don't worry – if you end up forgetting to cancel and get charged, Amazon may offer a full refund if you haven't used any Prime benefits since the trial ended!
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