Selfridges Black Friday 2025: what to expect this November
SELFRIDGES is one of the UK's most iconic department stores.
Whether you're looking to jazz up your wardrobe, stock up on beauty must-haves, or hunt for the perfect holiday gifts, there's a lot to look forward to when the leading retailer drops its Black Friday deals.
Selfridges sale
Black Friday is a great time to snag some sweet deals, and you definitely won’t want to miss out on what has in store this year.
In previous years, the retailer has dished out some major discounts across all departments, whether you're shopping beauty, fashion, home bargains, tech, or toys.
Here’s the scoop on what you can expect from this year's sale at Selfridges.
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When is Black Friday 2025?
Save the date! Black Friday will officially kick off on November 28, 2025.
Even though the main event is on November 28, a lot of stores, like Selfridges, tend to start their Black Friday sales a bit earlier in the month.
So, keep your eyes peeled for announcements leading up to the big day.
To find out more about the biggest sales event of the year, including the meaning behind Black Friday's name, check out our explainer.
Is Selfridges taking part in Black Friday this year?
usually picks and chooses when it wants to launch its sales, and the retailer has thrown some curveballs with surprise discounts on some pretty upscale brands.
For Black Friday 2025, folks are expecting Selfridges to get in on the action, but probably with a limited selection instead of store-wide markdowns.
Similarly to M&S' Black Friday sale, Selfridges avoids calling its sale Black Friday.
Instead, the retailer treats customers to a 'Christmas Comes Early' sale.
In the past, Selfridges has rolled out sales with up to 20% off certain items in November and December, so keep your eyes peeled for awesome deals on your favourite brands.
What to expect from the Selfridges Black Friday Sale 2025
While may not heavily discount every brand, there are usually impressive savings to be found on high-end labels.
If previous years are anything to go by, we predict a curated selection of discounts across various departments, including fashion, beauty, and home.
As Selfridges does start dropping prices, look out for markdowns on sought-after labels such as Skims, as well as deals on high-end beauty brands such as Charlotte Tilbury and GHD.
But, of course, stay tuned and bookmark this page as we'll be keeping you up to date on all of the best Black Friday deals.
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What was in the Selfridges Black Friday Sale last year?
Last year, Selfridges offered a selection of impressive deals across several categories.
Many shoppers were able to snap up designer handbags, shoes, and apparel at reduced prices, along with skincare and beauty products from premium brands.
There were discounts up for grabs on select styles including the , which was slashed to just £20.
The were discounted to less than £400, meanwhile, the was slashed by 50%, and the were also included in the sale.
Based on previous years, it's likely we'll see a similar pattern for 2025, with a focus on curated discounts across select brands and categories.
When is Cyber Monday 2025 and is Selfridges taking part?
Cyber Monday, which follows Black Friday, falls on December 1, 2025.
The day is traditionally focused on online shopping, and Selfridges is expected to extend their deals throughout the weekend and into Cyber Monday.
Although, as the retailer hasn’t been participating in the traditional Black Friday sales in recent years, expect any discounts on Cyber Monday to be under a different promotional guise.
Head over to our Cyber Monday explainer to find out more about the sales day.
How much does Selfridges' shipping cost?
Delivery is dependent on how much you spend and how quickly you need it delivered.
For orders over £150, delivery is free, and for orders under £150, shipping costs can range between £5 to £15.
If you want your order immediately, or you are in the area and free to pick up your purchase in person, shoppers can also opt for complimentary Click and Collect.
From £10 per year, you can opt for the Selfridges+ service, where you can enjoy unlimited deliveries for 12 months, wherever you are in the world.
Read about Selfridge's delivery policy .
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Does Selfridges offer any other discounts?
Shoppers searching for additional discounts can check out - the retailer's curated pick of pre-owned and archive pieces.
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Buying from the pre-loved section can be a more affordable and sustainable way to shop.
Selfridges sale