JAM-A PACKED
The 10 secret ways Maya Jama has become a showbiz queen at 30 – with women eager to be her BFF and men dying to date her
Watch the video to see Maya's rise to becoming a national treasure
As she celebrates her 30th birthday, Maya Jama has the world at her feet.
The newly single star has a bulging CV, including the coveted Love Island presenter gig, endorsement deals with big name brands such as Dolce and Gabbana and last week it was revealed she’s to be a West End producer, working alongside Idris Elba and Lil Simz on the transfer of highly acclaimed play The Shifters.
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Not bad for a young girl from Bristol.
Since finding fame via YouTube and MTV as a teen, Maya has grown to become one of the hottest faces on the box - as well as one of the most desirable women in the world. With her sexy selfies, jaw dropping red carpet outfits and iconic Love Island looks, it’s little wonder rapper Stormzy, who she dated from 2014 - 2019 and NBA superstar Ben Simmons, who she was briefly engaged to in 2022, were besotted.
Though she reunited with Stormzy last year the relationship wasn’t meant to be and Maya is back on the market. And it’s not just men lining up to court her. Indeed huge brands and big fashion giants are falling over themselves to work with Maya, who was named one of Vogue’s 40 Iconic British Cover stars earlier this year.
As she continues to go from strength to strength, we asked Celebrity PR expert Ed Hopkins - to reveal the secret ways that Maya has ensured she’s a showbiz mainstay, remaining down to earth and relatable, while being one of the sexiest women out there.
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“As Maya Jama turns 30, it’s clear she has mastered the art of being relatable while shining in the spotlight,” Ed explains.
“With her unique blend of authenticity, humour, and undeniable sex appeal, Maya has captivated both women and men alike, making her one of the most bankable and beloved stars in showbiz today. Here’s how she’s done it…”
No-Make up Selfies: The Power of Authenticity
ED SAYS: “Maya Jama’s no make-up selfies are a testament to her confidence and authenticity, qualities that resonate deeply with her fans. By embracing her natural beauty, she challenges the unrealistic beauty standards often perpetuated by social media, making her not only relatable but also empowering to women who admire her candid approach to self-love.”
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Dancing Like a Dweeb: Embracing Her Inner Goofball
ED SAYS: “Maya's willingness to let loose and dance like no one’s watching shows she doesn't take herself too seriously, making her all the more endearing. This playful side invites her audience to connect with her on a personal level, proving that even the most glamorous stars have a fun, goofy side.”
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McDonald's in Bed: A Taste of Real Life
ED SAYS: “Indulging in McDonald's in bed is something almost everyone can relate to, and Maya's openness about these guilty pleasures makes her all the more relatable. This down-to-earth behaviour breaks the illusion of perfection often associated with celebrities, allowing fans to see her as one of their own.”
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Being a ‘Girl’s Girl’ on Love Island: Championing Sisterhood
ED SAYS: “Maya’s support for other women, especially on a platform like Love Island, showcases her commitment to female solidarity. By being a ‘girl’s girl,’ she positions herself as a role model for women, reinforcing the importance of lifting each other up rather than competing against one another.”
Maya Jama looks incredible in white bikni as she jets to Ibiza and hits the clubs after Love Island final
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Relatable Endorsements: Aligning with the Everyday
ED SAYS: “By partnering with accessible brands like McDonald's and Rimmel, Maya Jama maintains a connection with her fans that’s rooted in everyday experiences. These endorsements reflect her understanding of what resonates with her audience, making her not just a celebrity, but someone who understands and celebrates the ordinary.”
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Down-to-Earth Breakup Statement: Grace Under Pressure
ED SAYS: “When it comes to handling personal matters, Maya’s down-to-earth breakup statement with Stormzy demonstrated grace and maturity. By addressing her relationship status with honesty and class, she gained respect from both fans and peers, further solidifying her image as a relatable and grounded star.”
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Being Sexy and Confident: The Perfect Balance
ED SAYS: “Maya’s ability to embrace her sensuality without compromising her authenticity is a key element of her widespread appeal. She confidently shows off her figure in stunning outfits, celebrating her body and encouraging others to do the same, which resonates with fans across all genders. Plus it helps when actual scientific theories such as the Golden Ratio formula confirm she has the ‘best bum in the world’.”
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Sharing Workouts: Inspiring Fitness and Fun
ED SAYS; “Maya’s social media often features her working out showcasing not just her fitness routine, but also her dedication to maintaining a healthy lifestyle. This transparency inspires her followers to pursue their own fitness goals, reinforcing her role as a positive influence in the lives of her fans.”
From novice teen to screen queen - Maya’s rise to the top
2014 - co-host on YouTube channel Jumpoff TV
2014 - presenter on MTV show The Wrap Up
2014-2017 - Radio host on Rinse FM show Drive With Mya
2017 - Red carpet live stream host for The Brit Awards
2017 Co-host on ITV gameshow Cannonball with Freddie Flintoff
2017 - Guest panelist on Loose Women
2017 - Host of the Mobo Awards - younger presenter ever
2018 - Co-host on Channel 4 show The Circle alongside Alice Levine
2018 - Co host with Scott Mills on Radio 1, Friday show
2018 - Launched clothing range with Pretty Little Thing
2020 - Co-host on Save our Summer on BBC1 with Peter Crouch
2020 Launched her own eye and face mask range called MIJ Masks, which sold out in 24hrs
2021 - Presenter of Glow Up: Britain’s Next Make UP Star, taking over from Stacey Dooley
2021- Host of Simon Cowell’s music show Walk The Line
2022 - Host of Love Island, replacing Laura Whitmore
2024 Host of the Brit Awards, with Roman Kemp and Clara Amfo
2024 - Producer of the West End transfer of The Shifters, alongside Idris Elba and Lil Simz
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Stunning Outfits: The Fashionista Everyone Loves
ED SAYS: “Maya’s fashion choices consistently wow her fans, as she effortlessly balances elegance with boldness. Her ability to pull off any look, from glamorous gowns to street style, makes her a fashion icon, further amplifying her appeal as someone who is both aspirational and approachable.”
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Engaging with Fans: Building a Loyal Community
ED SAYS: “Maya’s genuine interaction with her fans on social media creates a sense of community that is rare in the celebrity world. Whether it’s through replying to comments or sharing fan art, her engagement fosters a loyal following that feels seen and appreciated, making her one of the most beloved figures in the industry.”
“These ten traits not only make Maya Jama relatable but also highlight her savvy understanding of her audience, ensuring her continued success in the world of showbiz.”
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