Sainsbury’s Tu launches new winter collection including dreamy blue coat, soft knits & sequins perfect for party season
WITH CHRISTMAS fast approaching we're all looking to update our wardrobes.
Thankfully, Sainsbury's has released their new winter collection with budget-friendly pieces.
Taking to social media the supermarket shared their new collection which has hit stores and fans are racing to get their hands on it.
Focusing on the must-have colours of the season duck egg blue and chocolate brown their collection has a variety to see you through the season.
From cosy knitwear to sequinned party dresses - Sainsbury's is the place to go.
They kicked things off with a blue cocoon longlined coat to keep you warm that can be paired with their new faux-leather brown trousers.
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Also in the collection was a brown fluffy jacket for a more casual look as well as a hairy jumper available in duck egg blue and chocolate brown.
For those looking for outfits to see them through party season there was plenty on offer.
Focusing on the 'it' colour of the season, chocolate brown, they had lots of sequin numbers for Christmas.
An A-line midi skirt bejewelled with sequins was on offer along with a T-shirt dress and long sleeved top.
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"Perfect for party season," Sainsbury's social team wrote.
Last but not least a new pair of knee-high boots was available in brown with faux-crocodile leather and a small kitten heel.
The clip posted to their TikTok account @has since gone viral with over 1 million views and 9,000 likes.
People were quick to take to the comments confessing their love for the new collection.
One person wrote: "Love it all - the blue coat."
Another commented: "Ohh the brown boots."
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
"Killing it," penned a third.
Meanwhile a fourth said: "Lovely outfits."
"Well this mum likes it,” claimed a fifth.
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Someone else added: “It’s giving Secret life of Mormon wives."
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