FASHION fans are going wild and are racing to their nearest New Look store, eager to check out the brand new collection of Longchamp bag dupes.
So if you’ve got luxury style but don’t have the funds to match, you’ve come to the right place.
Luckily for those on a budget, New Look has released a range of gorgeous bags and they’re strikingly similar to the more expensive ones from designer French brand Longchamp.
And if the thought of spending £114 on a rucksack sends shivers down your spine, then you’ll need to check this out.
One savvy shopper was left overjoyed when shopping in her local New Look, when she spotted the stylish and affordable bags.
Thrilled with her finds, Ruby Roebuck, a self-proclaimed “curly gurly with a shopping addiction”, took to social media to give bargain hunters a close-up look at the purse-friendly dupes, leaving many open-mouthed.
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The fashionista alerted those on a budget to the bags and wrote: “New Look’s Longchamp dupes are here girls!!”
She also beamed: “These are actually so much better than the Primark ones from a few months!”
Not only did Ruby think the dupes were better than Primark’s recent offering, but she was also impressed with their quality compared to the real deal.
Clearly beaming, she added: “Literally the same as the original Longchamp bags.”
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There’s a selection of bags to choose from, so whether you’re after something small for a night out or a rucksack for work, you’re bound to find a style that suits you.
While the retails for £140 from Harrods, the from New Look is just £25.99.
Not only will you save £114.01 with this more affordable bag, but you’ll also save cash with New Look’s version of the .
While the designer buy retails at £80, the high-street alternative - the - is just £17.99.
How New Look reinvented itself from a teen shop
by Fabulous fashion editor Clemmie Fieldsend
"REMEMBER on a Saturday you'd meet up with your mates in your local town or city centre for a nosey around the shops?
Well, if you were like me you'd end up in a New Look." says Clemmie Fieldsend.
"New Look was always one of those shops that when all else failed you could rely on them for whatever you needed.
Your college uniform, night out or disco outfit - whatever was required you could count on New Look to meet your style needs."
Clemmie says: "I felt myself growing out of New Look and thought of it as a younger brand that wouldn't have what I wanted but a quick scroll through their website or look through stores has proved me wrong.
This summer they are serving up some on trend delights from clothing to accessories and of course their comfortable footwear.
Recently they've lured in Girls Aloud's Nadine Coyle for an exclusive Spring Edit plus fashion influencer Georgina Lennon.
They're providing quality basics, elevated stables and trend lead designs that echo the New Look we all once loved but just a bit more grown up."
And if you were debating whether to nab Longchamp’s iconic , but can’t afford to fork out £110, you’re sure to be overjoyed to know that you will save a whopping £94 thanks to New Look’s , which has been slashed down from £22.99 to only £16.
Fashion fans beam
The TikTok clip, which was posted under the username @, has clearly impressed many, as in just five days it has quickly racked up 101,100 views, 3,839 likes and 36 comments.
Literally the same as the original Longchamp bags
Ruby Roebuck
Fashion fans were left beaming by the ‘cute’ bags and many eagerly raced to the comments to express this.
One person said: “So cute!!”
Another added: “Omg I need.”
Hottest fashion trends of 2025

Fabulous' Fashion Editor Clemmie Fieldsend shares the biggest trends from the high street.
The East/West Bag
Baguette bags have had a good run, after returning from the 1990s' shoulders of Sarah Jessica Parker to modern-day fashion icons, like Hailey Bieber.
In 2025, the East/West bag is a similar but elongated shape and has long, thin straps that are easy to throw over your shoulder.
They’ve been on runway models' arms at nearly ever designer show - think Burberry, Givenchy and Bottega Veneta - and are hitting the high street now, too.
Powder pink
Bright fuchsia pink had its day after the release of Barbie in 2023 and now the more polished and expensive-looking pale shade is taking over for 2025.
Pantone may say that it's the year of Mocha Mousse, but the catwalks say otherwise! From Prada to Erdem, the subtle look was all over the spring/summer catwalks, worn head-to-toe or on its own.
If the sugary shade is too girly for you, then look to sharp suiting for a androgynous take on the colour.
The shell jacket
The '80s classic is back, but with a sleek and minimal new twist for 2025.
We all know we're likely to see rain for most of spring, so your practical coat of choice should be a cagoule jacket.
Depop revealed one of its big trend predictions for this year is retro sportswear, with surges already seen in ‘80s windbreakers’.
Seen everywhere from the stylish streets of Copenhagen to the Miu Miu catwalk, now mums who have an emergency raincoat crumpled underneath their pushchair are very much in fashion!
The turn-up jeans
While the shape of jeans remains the same for this year and barrel-legs will still be everywhere, the way we’re styling them is different.
This season, transform your wide-leg, baggy denims into turn-ups.
For this look, size doesn’t matter, so while deep turn-ups are a hit from jean trend-leaders Citizens of Humanity, a slight fold is still just as good - but only as it's just one single fold.
Peep-toe shoe
Get your pedicures booked in sharpish, as this season your toes are the main event.
After a long hiatus, the peep-toe has been welcomed back into the fashion fold, with brands like Hermes, Miu Miu and Tory Burch showing plain and embellished footwear in this style.
From mules to pumps and clogs (yes, clogs will be around too!), there are lots of different styles that are set to sweep the high street.
Sheer blouses
See-through looks have always lived on the catwalk, but have rarely filtered into everyday life - until now.
Designers Ralph Lauren and Tom Ford loved sheer looks on their S/S '25 catwalks and M&S even had sellout success with its black sheer pencil skirt last season.
Expect to see more sheer looks lining supermarket aisles and high street shops in the form of skirts, tops and frocks.
A third commented: “I got the backpack today.”
At the same time, one user asked: “Would these work as a school bag do you think?”
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To this, Ruby replied and penned: “Definitely one of the bigger ones.”
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