FOODIES are going wild as a viral Aldi buy has finally returned to shelves.
Not only is it purse-friendly, but shoppers have described it as ‘delicious’ too.
It rivals a popular M&S buy and back in 2021, the chain launched a legal battle against Aldi, accusing it of copying its Colin the Caterpillar cake.
The posh chain argued the similarity of Aldi’s cake and wanted the retailer to agree not to sell the sweet treat.
By 2022, the supermarkets had reached a confidential agreement out of court and called a truce in the bug-shaped cake war.
The companies did not disclose the terms of the settlement - but both cakes would still be sold.
At the time, an Aldi spokesperson said: “Cuthbert is free and looking forward to seeing all his fans again very soon!”
While an M&S spokesperson said: “The objective of the claim was to protect the IP in our Colin the Caterpillar cake and we are very pleased with the outcome.”
And now, four years later after the rivalry began, the German retailer’s chocolate sponge roll, Cuthbert the Caterpillar, is back in stores.
Aldi, a chain well-known for its copycat products, launched its caterpillar cake in 2019 for £4.99, while M&S charges a pricier £7.
M&S first launched the iconic cake 30 years ago and its design has been largely unchanged since 2004.
Posting on social media, on the chain’s official @ account, the supermarket gave shoppers a close-up look at the mouth-watering treat in a joke-style video.
Aldi shared clips of Cuthbert “in the wild” and wrote: “Just when the caterpillar thought the world was over, it returned to the baked goods aisle.”
Now, Aldi’s Cuthbert the Caterpillar cake is priced at £6.49.
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Just like Colin, Cuthbert, who was placed under a tree and hanging on a branch in the humorous clip, is made with a chocolate sponge cake filled with chocolate buttercream.
It also comes with a white chocolate face.
The announcing the news has clearly left many open-mouthed, as it has quickly racked up 76,800 views in less than 24 hours.
Not only this, but it’s also amassed 1,174 likes and 49 comments, with many overjoyed to see “Cuthbert’s comeback”.
Both my kids have Cuthbert cakes every year, we love him, he is delicious
Instagram user
One person said: “Cuthbert’s comeback is the plot twist we all needed! Absolute legend!”
Another added: “Always in our hearts (and our trolleys)!”
A third commented: “Both my kids have Cuthbert cakes every year, we love him, he is delicious.”
Meanwhile, someone else wrote: “Literally just bought one for my hubby’s birthday.”
At the same time, one user penned: “Winning that legal battle sure feels refreshing don't it.”
Not only this, but one happy shopper beamed: “Yay 🙌🏻 please can we have a vegan version too?”
To this, an Aldi employee replied and wrote: “Not a bad idea…”
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