Sainsbury’s have employed their first ever VEG BUTCHER to deal with the growing trend of spiralised food
The supermarket is on a drive to incorporate more fruit and veg into our diets to ensure we get our 5-a-day
AS the growing trend for spiralised vegetables continues to grow Sainsbury's have employed their first ever VEG BUTCHER to help with the workload.
Sainsbury's has been working with vegetable expert and artist Amber Locke in trialling their new initiative of ways veg can be incorporated into everyday meals.
And now Sainsbury's has opened an innovative veg counter in Wandsworth, south west London, on a trial basis and have been encouraging customers to make the most of their new service.
Vegetables are becoming a growing part of the UK diet with Sainsbury's claiming more than two thirds of households are consuming at least one vegetarian meal a week.
Amber allowed customers to discover new ways to prepare classics such as carrots, broccoli and cucumbers while also inspiring them to try less familiar veg including beetroot and parsnip.
The vegan chef said: ""I've been trying to use vegetables in an exciting and inspiring way for years but I know it's new for a lot of people who are used to the traditional ways of cutting up and cooking courgette, carrot and broccoli.
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"I have a passion for showing people how fun and delicious vegetables can be and, more importantly, how you can avoid wasting parts of them that may seem unusable."
Sainsbury's have seen a surge in vegetable sales with the biggest growth in popularity from avocado, asparagus and broccoli.
Sainsbury's product developer, Georgina Lunn said: "The innovative new products we have recently introduced to the prepared vegetable category, such as courgetti and beetroot rice, have been really popular, so we love the idea of an in-store vegetable butcher."
Last month a Mumsnet user sparked an online row after she was outraged to see Sainsbury's were selling "Selfie Queen" T-shirts aimed at three-year-olds girls.
It’s believed the item was for sale in one of Sainsbury’s west country stores.
Westcountrywoman asked: “Saw this in Sainsbury’s tonight. It’s age 3. Seriously? Is a ‘selfie queen’ a desirable label for a toddler?
“WTF is wrong with a Peppa Pig t-shirt for this age group?”
The debate broke out on the popular parenting site when one mum mum posted an image of the clothing item asking others if they thought it was appropriate.
The post – which started using the acronym “am I being unreasonable” – received mixed responses, although many thought the t-shirt was “inappropriate” or “naff”.
MyKingdomForBrie said: “Horrible messages for girls, pretty bloody depressing as is the whole culture surrounding it.”
While WeDoNotSnow hit back at the mum and said: “If you don’t like it, don’t buy it!”
