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Every Little Helps

Lad gets TESCO slogan tattooed above his PENIS after downing three litres of cider

Liam tells Tattoo Fixers he had the idea for the inking after seeing a carrier bag blowing in the wind

A LAD with so many tattoos they ‘morph into one’ has admitted to one major regret – having the Tesco logo tattooed above his penis.

Liam, from Cheltenham, shocked the Tattoo Fixers with his supermarket themed inking, complete with the slogan “Every Little Helps.”

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Liam said he got the tattoo when he was drunkCredit: Channel 4

The tattoo even had an arrow pointed to his manhood.

The 23-year-old told the E4 programme he had the inking after getting drunk.

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'That day is a blur. It looks absolutely stupid'Credit: Channel 4

He said: “I thought it was a good idea to get a stupid tattoo in a very stupid place after three litres of cider, and it was just the worst mistake I ever made.

“That day is a blur. It looks absolutely stupid.”

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Liam's even shown off his tattoo in the supermarket... but they refused to give him a discountCredit: Channel 4

He added: “I saw a carrier bag blowing in the wind and thought I’d get this phrase tattooed.”

After seeing the shocking logo, receptionist Paisley joked: “What about Sainsbury’s ‘Taste the Difference’”.

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The tattoo fixers were more than happy to help transform the body artCredit: Channel 4

Liam also revealed that he had shown his tattoo in the supermarket and added: “I didn’t even get a discount.”

He also revealed his copious tattoos, which cover parts of his face and most of his body, scare people he meets.

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Liam said his multiple tattoos all 'blur into one'Credit: Channel 4

He said: “People get the wrong impression of me sometimes. They think I’m some sort of a murdering serial killer that’s going to rob your nan’s pension.

“I’d just cuddle you to death. I’m soft as anything.”

He added: “How many tattoos have I had? They’ve morphed into one to be honest.

“I’ve had some pretty shoddy tattoos but ever since I had my first one I’ve wanted more and more.”

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Catch the full story on Channel 4 tomorrow nightCredit: Channel 4

“I’ve got a moustache on one finger and the word moustache on another finger, I have a farting Tasmanian devil on my a***.

“I’ve got a dagger on my face, a cut throat razor, a cross under my eye.

“I don’t regret anything I’ve done. I’m happy to show off my tattoos, although there is one tattoo I definitely like to keep hidden.”

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The tattoo fixers cover up embarrassing tatts with new designsCredit: Channel 4

Sketch was happy to lend his own little bit to help – covering the offending tatt with a cheeky shark in a tweed coat and hat.

Tattoo Fixers on Holiday is on E4 on Tuesdays at 9pm.

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