Parents angry over 10% Aptamil baby milk price rise but it denies it’s anything to do with Brexit
The price of some Aptamil baby milk products have gone up by as much as 10 per cent in the last few weeks
PARENTS are angry over a rise of up to 10 per cent in Danone baby milk - but the firm denies that the hike is linked to Brexit.
The food company quietly raised the price of a number of its Aptamil baby milk products last month.
In one of the examples found by the Sun Online, the cost of a 900g box of Aptamil First Instant Milk Powder has gone up from an average price of £10 in early October to £11, according to data from MySupermarket.com.
Other items in its baby milk range have also gone up by 10 per cent, including the Aptamil Follow on Milk Power (900g).
While a 1 litre bottle of Aptamil First Infant Milk Ready Made has gone up from £3.50 to £3.70 - a rise of 5.7 per cent.
One Twitter user wrote: “Dear @Tesco could you please tell me why aptamil infant formula has risen in price this week?”
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Another said: “Hi @AsdaServiceTeam wondering if you could explain the reason for a near 10pc rise in the price of baby milk?”
While a third said: “Like baby milk wasn't expensive enough as it is, then they go and put the price up even more.”
A spokesman from Danone, which also makes yogurts and other dairy products, told The Sun Online that price increase had nothing to do with recent currency fluctuations.
A spokesman said: “Offering value to parents is important to us, which is why we make every attempt to keep our prices stable.
“The price at which we sell Aptamil to our retailers has increased for the first time in more than two years and was agreed earlier this year.
“It is ultimately at the discretion of the individual retailer to set the price in store.”
The value of the pound has plummeted against the euro and the dollar since the UK voted to leave the EU earlier this year.
It means that it’s now more expensive for products to be made in the UK or to import them.
It has led to a string of businesses putting up their prices. Last week, British Airways boss Willie Walsh said that air fares may increase if sterling doesn’t recover.
Sweet treat firm Nestle has also warned that the price of many of its products - including KitKats, Aero and Nestle coffee - will also go up.
Tesco famously fell out with Unilever last month, when the consumer goods giant hiked the price of its popular food, including Marmite, Pot Noodles and Magnums.
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