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MUM'S THE WORD
Mum who live-streamed her labour on Facebook quits job to post her ‘addictive’ cleaning videos… that even inspire KIDS to tidy up
YouTuber Emily Norris has almost 65,000 subscribers on her channel
MUMS often dream of having it all, the perfect children, a beautifully organised house and a successful career.
But while many can find themselves simply trying to wade through mountains of washing while trying to prevent the kids from running crayons all over the walls, YouTube star Emily Norris appears to have it down to a fine art.
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With a humorous and down-to-earth attitude, Emily’s particular brand of parenting has struck a chord with thousands of like-minded mums - and now she's set to make a career from her massively popular videos.
This week, the mum-of-three handed in her notice once and for all, ditching her 9-5 as a marketing executive to be a full time YouTuber.
Emily, who lives in Essex, said: “It’s so amazing for me because I have three children and I always have to go back to work after each child and it’s always a big strain for me being a mum because I don’t want to leave them.”
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The vlogger mum-of-three - who's thought to be the first British woman to live-stream her labour on Facebook - said of her online popularity: “I think the main thing is to be honest and authentic because it really comes across if you’re not.
“Mums want to relate to you they want to see you struggle. If you sugarcoat it too much then they just see straight through you.”
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Emily started vlogging three years ago and in that time has amassed almost 65,000 subscribers on who devour her baby vlogs, breastfeeding tips and “mom hacks”.
But the most intriguing of all her videos are the highly successful cleaning routine posts, where Emily records herself tidying her house for her viewers.
Emily said: “I actually was not going to do it but I had so many requests for a cleaning routine or a speed clean, I thought ‘this is weird’ but so many people were asking for it I thought I’d do it.
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“Then within a couple of weeks it had over 100,000 views and still going strong.”
The videos of Emily wiping down her surfaces and sorting out her kitchen had such a strong following, it has gained the attention of children - who even replicate her clean-routine for fun.
even describes Emily as “mother’s little helper” after a woman’s two-year-old daughter was enthralled by “the lady that cleans”.
Emily said: “People find them addictive and others say ‘I can’t stop watching but I don’t know what I’m watching’ but others say ‘Oh wow, you’ve really inspired me to clean’ or ‘You’re such a star mum’.”
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But inspiring legions of little ones to tidy up isn’t Emily’s only claim to fame, she is also thought to be the first British woman to on Facebook.
For the birth of her third son Jackson, now eight months old, Emily decided to document the life-changing process on social media.
Emily said: “I just felt that I had shared my whole pregnancy online with the weekly updates on my pregnancy so then I was like I think I’m just going to share the birth as well.”
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Having had two problem-free deliveries, the YouTube mum decided to have her third son at home and joked that at least she knew there’d be “good wifi”.
But while most people would find this to be an intrusion into a deeply personal moment, Emily loved every minute of the experience.
She said: “I only vlogged my third son’s birth but actually I wish I had done the first two as well. It is such a lovely memory.
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Emily documented her whole pregnancy on social media“When you’re in labour you're kind of not with it, you’re in another zone and you forget - so to have it and watch it back and see the seconds of him coming into the world, it is really special.
“Also I wanted to share with women a positive birth experience, because when you’re pregnant everyone wants to tell you the horror stories and how awful it is but I’ve never experienced that.
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“I’ve had really good experiences but obviously that’s boring!”
But far from boring is Emily's big career move.
But now thanks to the AdSense revenue from her YouTube channel and the sponsorship deals she’s struck with brands, being a full time vlogger is a dream she has been able to realise.
Fancy replicating Emily’s success? The mum-of-three explained that the most important thing to build a fan-base is consistency.
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Emily intends to focus on raising her boys to be "stand up men"She said: “No matter when you upload videos, you need to do it regularly, then people come back to you. Like you’ve got your own show!”
But despite her recent success Emily has clear priorities for the future, and that is her family.
She said: “My main focus is raising my three little boys into stand up men.”
Chelmsford Photographer -
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