LIDL bakery has confirmed that one of it's most popular bakery items is no longer available to buy.
Shoppers were distraught to discover that the retailer, which runs over 960 branches in the UK, has discontinued Lidl's Cronut.
The baked goods were only ever on sale for a limited time.
One consumer tagged Lidl on X, and asked: "@LidlGB have you stopped doing cronuts? They were amazing!"
The supermarket responded: "Hi there! Our cronuts were a special guest in the bakery and have now been discontinued, we're so sorry for any disappointment - Anne-Marie."
The shopper replied: "Nooooo!! They were amazing!!"
Cronuts are a cross between a doughnut and a croissant, and Lidl's version was dusted in sugar.
A Lidl spokesperson told The Sun: "The cronut is one of our special guest products in our bakery section.
"This means that it is not part of our core range and is something that is only brought in for a few weeks at a time.
"Our current bakery special guest items are the delicious Lemon Loaf Cake and the Pain au Double Choc with Hazelnut."
It's not the first time in recent months shoppers have been left frustrated after finding out a product has been axed from shelves.
However, it is common practice for retailers to do this, to keep customers on their toes, and especially if a certain product isn't selling that well.
Similarly, back in May shoppers were not able to pick up Elderflower Mexican Lime from their nearest Lidl branch.
Fans of the drink said it worked well being mixed with alcoholic beverages such as gin or vodka, instead of "ridiculously priced artisan mixers."
At the time a Lidl spokesperson said: "We can confirm that our sparkling fruit crush range is currently going through an exciting refresh, with new flavours being introduced including Apple and Elderflower, Orange and Passionfruit as well as Pear and Raspberry.
"Whilst we have no doubt that customers will enjoy them just as much as the old flavours, we will of course continue to consider feedback."
It comes as Lidl axed two more from the Freeway range, Morello Cherry and Fruit Cocktail, to make way for the three new flavours.
Tesco fans were also left "gutted" earlier this month after finding out a popular boozy drink was to be culled from shelves.
Fans posted on X disgruntled upon discovering the Finest salted caramel liqueur had been discontinued, with one saying "this really upsets me".
In March, fans were left begging for the return of Pepsi Max Raspberry after it was discontinued to make way for other flavours at the end of 2023.
One said: “Why have you stopped doing the Raspberry Pepsi Max!? That was the best flavour!"
Meanwhile, another added: "After you discontinued Pepsi Raspberry, I stopped drinking Pepsi. I'm drinking Aldi's Twisted Fruits."
It comes as Lidl gears up to open hundreds of new stores across the UK in a boost for the high street and retail parks.
The discount supermarket is set to start welcoming shoppers to new branches across the country, including in Bristol, Birmingham and Berwick in Scotland.
Remember, you can find your nearest store by using the retailer's branch locator on its website.
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are a number of reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for an alternative that's cheaper, especially when costs are rising in order to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away, but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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