The retailer is selling 900ml tubs of Caramelised Biscuit Ice Cream, described as "sweet and crunchy", for £2.50.
How to save money at Iceland
Start by signing up for a Bonus Card, the retailer's free-to-join loyalty card which can be used in store and online.
You don't earn points for joining up, but can load money onto the card and then swipe it when shopping.
You get £1 cashback for each £20 added as well as access to discounts and offers.
Spend over £40 in-store or online and you qualify for free home delivery too.
Those aged over 60 with a Bonus Card also get 10% off any shopping done in-store on Tuesdays.
Those with a Blue Light Card can also get £6 off a £45 spend on their first online shop with Iceland while existing Iceland customers can get £4 off a £70 shop.
You qualify for a Blue Light Card if you work in the emergency services, NHS, social care sector or armed forces.
You can sign up for an Iceland Bonus Card via www.iceland.co.uk/bonus-card and a Blue Light Card via www.bluelightcard.co.uk.
How to bag a bargain
SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain…
Sign up to loyalty schemes of the brands that you regularly shop with.
Big names regularly offer discounts or special lower prices for members, among other perks.
Sales are when you can pick up a real steal.
Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on.
Sign up to mailing lists and you’ll also be first to know of special offers. It can be worth following retailers on social media too.
When buying online, always do a search for money off codes or vouchers that you can use and are just two sites that round up promotions by retailer.
Scanner apps are useful to have on your phone. app has a scanner that you can use to compare prices on branded items when out shopping.
Bargain hunters can also use B&M’s scanner in the app to find discounts in-store before staff have marked them out.
And always check if you can get cashback before paying which in effect means you’ll get some of your money back or a discount on the item.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
Plus, you can join our Facebook group to share your tips and stories