This is why you should try supermarket own-label wine – and we reveal the best value bottles right now
Supermarket own-label wine is often overlooked by shoppers, but here's why you should give it a chance.
IT'S easy to dismiss supermarket own-brand wine as poor quality - but it could be one of the best value bottles on the shelf.
Shoppers often ignore wines that carry the supermarket's own branding, instead buying big name brands or better known grapes varieties that they recognise.
But, this could be a massive mistake according to one wine expert.
Wine expert Amelia Singer told The Sun Online: "Unfortunately, there's a bit of snobbery about supermarket own brand wine.
"But it's a really good way to experiment and find out what you like to drink".
And the reason behind this is simple - the supermarket has a reputation.
She added: "Just like a restaurant is putting their faith in the house wine, the supermarket is too.
"The customer needs to be able to trust it and the supermarket has put a lot of thought and effort into it."
And you don't need to spend a massive amount to get good tasting wine.
Amelia recently tried Aldi's new "featherweight" wine range, which cost £2.99 per bottle, and was pleasantly surprised.
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The bottles boast lower alcohol levels, as well as lower calories.
Ms Singer said: "It's really fruity. It's juicy.
"It tastes a lot lighter than most other Merlot wines but it was very enjoyable. I was quite impressed."
Last month, Asda's wine expert claimed that shoppers should always aim for bottles in the £6 to £8 price bracket to get the best value wine.
We reveal the best supermarket own-brand tipples
IF you fancy trying a supermarket tipple, we've spoken to the supermarkets to find the best of the bunch. The following wines have either won awards or come highly recommended:
Red
- Tesco finest* Vina del Cura Rioja Reserva 2012 - £8.50
- Asda's Wine Atlas Negroamaro - £4.98
- Sainsbury’s Taste the Difference Pic St Loup - £8
White
- Tesco finest* Greco 2016 - £9.00
- Asda's ES Barossa Chardonnay - £5.78
- Sainsbury's Taste the Difference Albarino - £7.50, down from £8.50 until 29 August
- Sainsbury’s Taste the Difference Barossa Australian Chardonnay - £7
Rosé
- Asda's ES King Valley Sangiovese Rosé - £8.98
Sparkling
- Tesco finest* Blanquette de Limoux - £9.00
But not all bottles can be trusted. Earlier this month we revealed how millions of bottles of posh plonk - Côtes du Rhône and Châteauneuf-du-Pape - could be fake.
The chairman of one of France's largest wine companies was arrested after he was accused of trying to pass off cheap wine under the big brand names, selling them for as much as £200 per bottle.
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