Lidl offers Brit shoppers chance to snap up luxury lobster for just £2.99 after Twitter camapign
The cut price crustaceans are the first product to have had their value slashed by using crowd sourcing on Twitter
CHRISTMAS has come early for fans of fine dining after Lidl launched lobsters for just £2.99.
The supermarket has further aided foodies feeling the pinch by slashing the price from £5.99.
But in anticipation of shoppers going wild for the discounted delicacy, the German retailer has already said it will be limiting customers one of the bargains expecting freezers to be cleared shortly after opening time at 7am on Saturday.
The cut price crustaceans are the first product to have had their value slashed by using crowd sourcing on Twitter.
Lidl launched the scheme this week putting users in control of the price drop saying the more tweets about the product their were, the cheaper they would be.
Celebs even got in on the act with West End star Denise van Outen tweeting a picture of her opening one of the lobsters with the caption: “Today’s tongue twister: Lidl Lobster, Lidl Lobster, Lidl Lobster. Your turn!”.
TV presenter Jeff Brazier also posted a picture of the fine food stuff next to a Lidl bag for life tweeting:
“The more we tweet @LidlUK lobster, the more the price drops so… #lobster #lobster #lobster #lobster #LidlSurprises #ad.”
More than 2,000 tweets and thousands more re-tweets mean savvy shoppers can now grab a bargain thanks to the chain's 50 per-cent "social price drop".
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Lidl spokesperson Georgina Hall said: “We’re incredibly excited about giving our customers the power on Twitter to lower the price of some of our finest festive products.
“Christmas is a very expensive time of year for shoppers up and down the country and our ambition is to put the control back into the hands of consumers, and save them even more in the run up to Christmas.”
Next week the price of the a joint of Serrano ham will be put in the hands of Twitter users.
The Spanish cold meat usually retails at a price of £29.99 and the week after festive mini stollen could be reduced to pennies when it joins the Twitter price drop.
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