Aldi to offer SKI LESSONS to customers from £53 for kids and £74 for adults
Discount retailer to provide teaching alongside passes and equipment hire at the Scottish resort of Aviemore
DISCOUNT retailer Aldi is hoping to see a lift in profits - by becoming the first supermarket to offer skiing lessons.
It will provide teaching alongside passes and equipment hire at the Scottish resort of Aviemore - which is now being dubbed Aldimore by some.
As part of its Ski For All initiative, the new range also includes clothing and accessories for the winter sport.
The discounted lessons, hosted by top instructors, will be held on CarinGorm Mountain and will cost £53 for children and £74 for adults.
Its Snow School manager Martin Amos said: "We fully support Aldi's Ski for All initiative and welcome their investment in our snow school to offer Specialbuys Ski lessons.
"Their quality ski gear helps families enjoy skiing for less and shows, just as we do, that a ski holiday needn't cost the earth."
Customers shopping for ski clothes at Aldi can save up to 126 per cent on gear when compared to high street equivalents - and up to 144 per cent in the kids range.
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A full family of four can be kitted out ready for the slopes for just £134.
Men's and women's adult ski tops cost £4.99 in Aldi's ski range, while a similar top costs £11.99 from Go Outdoors and £34.99 at Mountain Warehouse.
Aldi's adult ski trousers will cost customers £16.99 while similar gear will set them back £29.99 at Mountain Warehouse and £30 at Go Outdoors.
Ski jackets at Mountain Warehouse cost £29.99 and £30 at Go Outdoors, while they cost just £19.99 from Aldi.
Kids ski wear from Aldi, which includes a roll neck top, salopettes and a jacket, cost a total of £24.97 - 138 per cent cheaper than Mountain Warehouse and 144 per cent cheaper than Go Outdoors.
Tony Baines, managing director for corporate buying at Aldi, said: "In our continuous bid to help make skiing more accessible to all, we are delighted to be offering something a little extra this year, working with CairnGorm Mountain to offer Specialbuys Ski lessons for families."
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"It is no longer a surprise that Aldi offers great quality affordable ski gear.
"It is something our customers recognise and have grown to expect each year, and so for this launch we were keen to up the stakes with a larger range than ever before."
Aldi's ski range in 2015 sold more than 1.2 million items of clothing and accessories.
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