B&Q forced to apologise after shocking book is included in advert
B&Q has been forced to apologise after two shocking books were included in a product picture on its website.
The home store received backlash online after an eagle-eyed customer spotted the books labeled ‘White Supremacy’ in an advert for their Aica Radiator Cover.
White supremacy is a racist ideology based on the belief that white people are superior to people of other races and therefore dominate society.
The term is also used to describe a political ideology that perpetuates and maintains the social, political, historical or industrial domination by white people.
The two books were shown alongside a bunch of flowers and a picture frame.
B&Q has now appologised for the blunder - blaming the error on a third-party seller.
The company says they are now “actively reviewing” its screening process.
It was spotted by a shopper who had been browsing on the diy.com website.
The "modern radiator cover", sold in grey, is from a Birmingham-based supplier called Aica Bathrooms and retails for around £40.
The shocked customer told The Sun: “I was looking to do up my house and I clicked on it, and I couldn’t believe what I saw.
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“I zoomed in and I was just shocked. It’s so bizarre.
“My best guess is that someone was on their way out of a job, maybe stuck their two weeks notice in, and no one’s checked it.
“It’s definitely made me not want to shop at B&Q again.”
Another person said: “’No other book in the prop box?”
The photos have now been taken down from the website by B&Q.
Earlier this year, an 18-year-old B&Q worker was banned from every store in the UK after branding his colleagues c**** and declaring “f*** everyone” in an explosive final customer announcement.
Adam Powis went viral after he announced on the microphone: ‘this is a customer announcement. I just got sacked and B&Q are c****. F**k everyone. Have a nice day’.
He claimed he was fired for vaping outside the smoking area behind the store on one occasion.
The post, with the caption ‘got fired so left with style’, was viewed over 2 million times before it was removed on TikTok.
A B&Q spokesperson said: “We deeply apologise for the offence this may have caused from a product that was offered for sale by a third-party seller.
“B&Q is committed to creating an inclusive place for our colleagues to work and our customers to shop, and in this instance, this product was not picked up by our screening process.
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“We can confirm we suspended the seller and removed the product, and all images associated with it, from diy.com as soon as we became aware of the content.
“We are actively reviewing our screening process to prevent this happening again, as we are committed to maintaining a respectful and inclusive online environment.”
