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BILLIONAIRE Elon Musk has been spotted at Super Bowl LVIII with his son while two ads against his car brand will be played during the game.

His appearance at the game is amid backlash of his car brand, Tesla, and its self-driving cars.

Elon Musk has been pictured at the Super Bowl game
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Elon Musk has been pictured at the Super Bowl gameCredit: Reuters
The billionaire attended the game as two commercials plan to air against Tesla
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The billionaire attended the game as two commercials plan to air against TeslaCredit: Getty

“Buying either puts money in Elon's pocket and funds his dangerous self-driving experiments,” a spokesperson for The Dawn Project, a critic of Tesla, told on Sunday.

The Dawn Project, run by tech entrepreneur Dan O'Dowd, claims that it wants to make software systems safer for humanity.

The company plans to air two ads during the football game calling on customers to boycott Musk's products and stock.

O'Dowd slammed Tesla's "defective self-driving software" in a statement on Sunday.

"When you buy a new Tesla you are financing and enabling Elon Musk to put a dangerous, unfinished, product on our public roads … We have tried to pressure Tesla and Elon Musk to do the right thing and take their defective software off our roads.

"However, it seems that the only thing that will pressure Tesla and Elon Musk to do the right thing is to deny them your money.”

Despite the looming commercials, Musk appeared to be at the game with one of his sons.

While at the game, Musk reposted a from his social media platform, X, formerly known as Twitter.

A user had commented on the picture of Musk and his son stating that, "Having kids and spending time with them is the greatest joy in life."

Musk reposed saying, "But then I started thinking about Mars."

LAST YEARS COMMERCIAL

The Dawn Project also had an ad shown at the Super Bowl LVII.

The commercial showed a Tesla using its full self-driving feature in a series of tests.

It showed the car running over a child-sized dummy on a school crosswalk and a fake baby in a stroller.

Tesla CEO Elon Musk slammed as 'delusional' as EV giant warns it will make fewer cars this year

“Two months after our ad aired, a child was hit by a while coming off a school bus,” O’Dowd told CNN in a phone interview.

“It’s completely intolerable. Why would Tesla not turn off its self-driving features on roads that it knows are not safe on?

"This one thing will save lives and will cost Tesla absolutely nothing.”

The U.S. Sun has reached out to Tesla for comment.

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