PRIME LOCATION
Where is the new Primark in Birmingham, is it the biggest Primark store in the world and when does it open?
The store has seen 5,000 bargain-hunters flood through its doors on its grand opening today
THE world's BIGGEST Primark store opened in Birmingham on April 11, 2019.
But where exactly is it and how is it different to the chain's other shops?
1
Where is it and when does it open?
The new high street store opened at 10am on Thursday, April 11, 2019, with a queue beginning as early as 6.50am.
The new Primark is located in Birmingham city centre.
The High Street entrance has a central escalator block with the words "Hello Brum" as well as "Amazing fashion, Amazing prices" and "Find your amazing".
There are digital window displays facing outdoor shoppers, too, as well as the latest clothing range dedicated to Harry Potter, which originally launched in September 2017.
There will also be water fountains located throughout the store, in a nod to the brand's focus on new environmentally friendly shopping conditions.
What were the technical issues?
On its first day the store experienced technical issues with escalators breaking down - forcing shoppers to use the stairs to access different floors.
Some families with baby prams were left confused about what to do on the steps and there was also a light failure on one of the floors.
More on Primark
Is it really the biggest and what are the other special features?
Yes! Measuring at 160,000 sq ft with five storeys it's the world's biggest Primark store.
It features a range of in-store experiences including a pizza restaurant, barbers and Disney themed cafe with an "interactive game zone".
It also has the largest ever Duck & Dry beauty studio.
There's even a Hogwarts Wizarding World for all those Harry Potter fans out there, not to mention a Game of Thrones section too.
There is a custom T-shirt printing lab, along with various coffee kiosks situated around the store.
The Primarket Cafe is the retailer's first own-brand cafe which uses only Fairtrade certified coffee beans.
The eco-friendly restaurant will donate five per cent of every kilo of coffee sold back to the bean growers and takeaway cups are compostable.
Topics