Wild deodorant review: does it work and is it worth it?
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NATURAL deodorants have made their way into mainstream beauty routines in recent years, and Wild is the best-known brand on the market.
In this Wild deodorant review, I'll weigh in on whether the popular deodorant really works, and whether it's worth the money.
Wild deodorant starter pack, £12
The rise of clean beauty has seen many of us search for alternatives to our everyday favourites, and there's a range of natural deodorant options.
Launching in 2020, quickly became the most popular choice, thanks to its focus on products that are kind to the skin and planet.
Wild's mission is to minimise throwaway culture with its refillable packaging, and its range has now grown to include shower gels, hand washes and lip balms alongside its famous deodorant.
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I'll be honest — natural deodorant isn't something I'd really considered in the past, as it's a product you need to work effectively.
A good deodorant needs — of course — to keep odour at bay, but if it can work effectively while being kinder on the skin and the planet, I'm all for it.
Pros
- Effectively prevents odour
- Doesn't leave white marks
- Refillable packaging
- Glides on the skin
- Wide range of scents
- Sleek packaging
- Scents specifically for sensitive skin available
- Mini options available for on-the-go
- Option to subscribe for refills
Cons
- Product can spill over the edge of the case
- Refill sometimes falls out of the case
- More expensive than regular deodorants
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Rating: 8/10
How I tested Wild deodorant
Wild deodorant starter pack, £12
As Sun Shopping's beauty expert, it's my job to test the products that are getting attention, and Wild deodorant has been a viral favourite for years now.
I tested the deodorant daily for over a month to see how it would hold up during days at the office, visits to the gym and overnight.
Aside from the obvious task of testing whether the deodorant prevented odour and left me feeling fresh, I also considered its packaging, ease of use and value for money.
It's worth noting that it can take the body a few weeks to adjust from a traditional deodorant to a natural one.
I only ever used traditional formulas before embarking on my test of the best natural deodorants, and it took around two weeks before they became fully effective.
Now, I've tested several of the leading natural deodorants on the market, so I can confidently compare the results.
Wild deodorant review: Quickfire Q&A
How much is Wild deodorant? Wild deodorant costs £12 for a one-off purchase, which includes a refillable case of your choice and three refills. Shoppers who subscribe to automatic refills every 12 weeks get a 20% discount, paying £9.60 every three months.
Who's it best for? Those looking to take a cleaner approach to their beauty regime, as the eco-friendly deodorant is free from any chemicals and parabens, while the case eliminates waste.
What we loved: That it left us feeling fresh and odour-free all day, the refillable case and the option to subscribe to automatic refills every three months.
What we didn't love: The consistency can become soft and make a mess in the case, and the refills sometimes fall out.
Wild deodorant review: The Nitty Gritty
First impressions
The first thing that impressed me about Wild's deodorant was the sleek packaging.
When purchasing a starter kit from the brand's website, shoppers pick out a case from a selection of colours and designs, before selecting three of the 19 scent refills (there are 12 'Classic' scents and seven 'Sensitive' ones).
The process of picking out the deodorant is pretty seamless, with the option to make a one-off purchase or subscribe to monthly refills.
As for the reusable case, it comes in a stylish design that's slim enough to slide straight into a handbag, and it has a twisting base.
I noticed immediately that while the deodorant has a solid balm texture, it does spill over the edges quite easily if you wind the case up too high.
Wild deodorant starter pack, £12
Like all natural deodorants, Wild doesn't include antiperspirant (included in most traditional deodorants), which blocks pores to prevent sweating.
For that reason, natural deodorant newbies should expect to sweat (and probably smell) more than usual at first, but I found within a couple of weeks of trying other natural formulas that my body had adjusted.
This is because natural deodorants are designed to neutralise sweat rather than stop it completely.
Does it deliver?
I have Wild deodorant in the Cotton and Sea Salt Scent, and the subtle scent feels fresh without being overpowering.
My armpits can be sensitive at times (particularly straight after shaving), and I haven't experienced any irritation, but there are also options available specifically for sensitive skin.
The deodorant itself feels smooth on the skin and doesn't leave any residue, so there was no waiting around for it to dry before putting my clothes on.
My main concern when it comes to deodorant is whether it's going to leave white marks on my clothes, and I was pleasantly surprised to find it didn't.
I wear a lot of black, and I've found that deodorants with a similar creamy texture can leave my dark clothes covered in white marks.
That being said, a lot of Wild shoppers online have noted experiencing marks on their clothing, so it may be worth avoiding tight items immediately after application.
I took my literally everywhere with me, from the office to the gym, as I was pretty certain I would need multiple top-ups throughout the day.
For the first few days didn't feel as fresh as I usually would with a traditional deodorant, but after that, I didn't notice much difference at all.
I found myself free from odour for the majority of the day, but I did sweat more than I usually do at first (despite having used natural deodorant in the past)
While it does take some getting used to, I found that after a couple of days, any odour had neutralised.
That being said, switching to a natural deodorant may not be the best option for those who find themselves excessively sweating or those who are against sweating at all.
My main gripe with Wild's deodorant is its consistency within the case.
After a few uses, I noticed that the top of the applicator was a bit of a mess, as the balm was starting to spill over the edges.
I haven't noticed this with other natural deodorants I've tried, so while Wild's texture is soft enough to glide across the skin, it comes with a downside.
Wild Mini Travel Deodorant, £3
The spillage is easy enough to clean up (and means I avoid over-twisting the base), but it has made me reluctant to travel with it in a suitcase.
Wild does have travel-sized deodorants for taking on the go (and they look so cute!), but the cardboard case also causes them to spill slightly.
However, the smaller size is perfect for popping into a make-up bag, and I love that it's small enough to fit in my crossbody for potential top-ups on nights out.
Where to buy Wild deodorant
Wild has one-off and subscription options on .
Major retailers including Amazon, Boots and Holland & Barrett also stock the deodorant for one-off purchases.
It can also be bought at several supermarkets online and in-store, including Waitrose and Ocado.
Here's a full list of stockists:
Wild deodorant alternatives
There are plenty of alternatives to Wild deodorant on the market. Its biggest is probably Fussy, which I tried for our Fussy natural deodorant review.
Salt of the Earth, AKT, Glossier and Mitchum all sell natural deodorants, too, and you can read our full roundup of the best natural deodorants for an in-depth review.
Here's a full list of Wild deodorant alternatives:
Wild deodorant review: FAQs
Does Wild deodorant work?
Wild deodorant is considered by most reviewers — and me — to work, but it does take time to feel the full effect for those who are new to natural formulas.
As natural deodorant doesn't contain antiperspirant, which blocks the sweat glands, the body will still sweat, but over time it adjusts to neutralise odours.
Those who sweat significantly may not find Wild deodorant to be right for them, although I found that after my body became used to natural formulas, I wasn't sweating much more than I would with a traditional deodorant.
Does Wild deodorant leave marks on clothes?
Wild deodorant may leave marks on your clothing, although I didn't personally experience any stains.
To avoid white marks, Wild recommends ensuring the armpit is completely dry before applying, and advises against putting too much on at once.
Unlike other deodorants, Wild doesn't feel wet or sticky when applied to the skin, but that doesn't mean that users shouldn't still be careful when getting dressed immediately after using it.
How long does Wild deodorant last?
Wild's subscription service delivers refills to customers every 12 weeks, with the option to select a minimum of three refills.
Based on the recommended amount of refills, one deodorant is expected to last for a month, although most users have determined that it lasts longer.
Wild deodorant starter pack, £12
What's the difference between Wild and Fussy deodorant?
Fussy and Wild are two of the leading natural deodorant brands, and they both use sustainable ingredients and packaging.
One difference between the two brands is that Wild has a wider range of scent options, some of which are designed specifically for sensitive skin.
The two brands can also be differentiated by their cases, with Fussy having a curved, slightly slimmer design.
While there is no clear winner between Wild and Fussy due to personal preference, you can read my full Fussy natural deodorant review for a more detailed overview.
How to refill Wild deodorant
To refill a Wild deodorant, the brand's website instructs users to first twist the case left to wind it back to its original position, before pulling the base out.
Once the base has been pulled away from the case, you can add the new refill to the base (ensuring it's firmly slotted in place), then the main part of the case can be added back on.
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Wild revamped its case in 2024 to make it fully recyclable at home, although new refills are still compatible with the old case.
The older design featured buttons on either side of the case, and the deodorant can be refilled by pressing down the buttons and pulling the deodorant out of the case.
The verdict: does Wild deodorant really work?
Wild is a great option for those looking to make the switch to gentle, sustainable deodorants.
Everything about Wild is natural, from the recycled packaging to the chemical-free formula, but without compromising on quality.
Once you get over the initial transition period, Wild's deodorant effectively keeps odour at bay, and I noticed long-lasting results without needing to top up.
It's slightly pricier than other deodorants, but the subscription option works out as less than £10 every three months.
Wild deodorant starter pack, £12 -
