CONOR McGREGOR has announced his latest business venture - but fans are too distracted by his fresh look.
McGregor, who owns several companies, recently revealed his new line of cigars.
The UFC legend also partnered with energy drink Bucked Up for his own "Irish Apple" flavour.
Now, McGregor is entering the POPCORN business.
He posted on Instagram: "I am proud to announce my latest venture today, KUDO Protein Popcorn – the Mac’s go-to snack!
"Met with the Worlds top retailers today, and they’re pumped to bring this protein-packed popcorn to the masses.
"High protein, low carb – snack like a champ champ. Check out @kudosnacks , this rocket is about to take off!!!"
McGregor posed with a bag of his popcorn in one hand with a Bare Knuckle Fighting Championship belt in the other.
And he also showed off his freshly-shaven bald head with one fan saying: "Bro never keeps the same hair style."
Another added: "Stop going bald."
With more sides to his personality than an Octagon, Conor McGregor's rise has been an enthralling watch.
Going from UFC icon to entrepreneur and Hollywood star, the Irishman has transcended the sport he helped bring to the masses.
He has four children with fiancee Dee Devlin and the family enjoy a lavish lifestyle.
McGregor has not fought in UFC since breaking his leg in a trilogy fight with Dustin Poirier in 2021.
That has not stopped him amassing a net worth of over £150m thanks to his Proper No Twelve whiskey and fashion line.
And he is due to return to the Octagon at UFC 303 in an eagerly-awaited headline clash with Michael Chandler.
McGregor also starred alongside Jake Gyllenhaal in the Amazon Prime remake of classic movie Road House, although he is dreading his mum seeing one X-rated scene.
Notorious turned up to the premiere in a £60,000 suit that was outdone by his £460k watch.
The only thing sharper than his fashion sense is his tongue and the Dubliner has several bitter spats under his belt, including with UFC legend Khabib Nurmagomedov.
That row led to one of his biggest controversies in 2018 as he travelled 3,000 miles to confront Khabib in a vicious attack on his bus.
He pleaded guilty to assault after punching a man in a pub in 2018 and had his £150k Bentley seized by police for driving offences four years later.
Joe Rogan lashed out at McGregor in a four-letter outburst and the Irishman has also fired shots at Jake Paul, KSI and Tommy Fury.
Boxing great Floyd Mayweather also has McGregor on his enemy list after the pair clashed in a cross-sport bout in 2017.
Read all of our latest Conor McGregor stories.
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One reacted: "One day it's hair plugs next day he's bald."
Another said: "Man looks diff every pic."
McGregor has made over £100million from fighting alone, including his huge 2017 boxing match against Floyd Mayweather.
His wealth shot up by a further £120m in 2021 after selling the controlling interest in his Proper 12 whiskey company.
He also has Forged Irish Stout - a competitor to Guinness - a sports recovery spray called Tidl and the Black Forge Pub he runs in Dublin.
Despite his businesses booming outside of the cage, McGregor has endured a tough time on the sidelines.
He has not fought since July 2021 when his leg snapped in the first round of his trilogy bout against Dustin Poirier.
McGregor, 36, was due to return on June 29 against Michael Chandler, 38, but a toe injury forced him to pull out of a UFC fight for the first time.
Chandler has since signed to rematch Charles Oliveira, 34, on November 16.
It leaves McGregor's next fight up in the air with the former champion venting his frustration publicly having been left in the dark.
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