Anthony Joshua adds latest commercial partner ahead of Kubrat Pulev fight with Lynx keeping the heavyweight champ fresh
AJ is sweating on securing unification fights with Deontay Wilder and Joseph Parker but Lynx will keep him dry
ANTHONY JOSHUA should not break sweat with his mandatory defence against Kubrat Pulev in Cardiff but he’ll be fresh as a daisy if he does.
The IBF and WBO king wants to unify the division by grabbing Deontay Wilder’s WBC strap and the WBO belt Joseph Parker has.
But he has to get through a battle with the experienced Bulgarian first at the Principality Stadium on October.
The Watford star should come out smelling of roses but – just in case he has to return to the trenches he braved for the Wladimir Klitschko win – he has got a deodorant sponsor.
AJ has linked-up with his favourite boyhood fragrance Lynx to add shower-power to his already formidable arsenal.
The father-of-one said: “I’m in and out of the gym all the time, so I know how important it is to have products that will leave me smelling and feeling good.
“I've been using Lynx products since I was a kid so it feels right to mark my first ten years in the ring by creating the Lynx YOU Anthony Joshua range.
“I’m excited to see the products on the shelves and hope they will help guys to smell great and feel good!”
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The toiletries giant will be hoping the AJ effect works for them as they join the wide range of brands leaping on the turbo-charged Joshua bandwagon.
The golden-boy-turned-money-man sold out Wembley for his last fight and is shifting tickets for his Wales trip at a rapid rate.
And he has been learning some extra tricks of the trade from ex-Manchester United and England defender Rio Ferdinand en route to Cardiff.
Joshua said: “I’ve been pro now three years, and I think early on I was trying to do everything because with boxing I come into the game as a professional.
“Remember I haven’t had much background, so I had to present myself to the world — so for the first three years I was managing, managing, marketing and marketing.
“I’m looking forward to expressing a different approach to my boxing skill.
“It’s about finesse, it’s about out-classing your opponent.”
"But now I'm at a stage where I've just said I've done that, now I want to focus on being the best boxer then I get the inspiration from Ronaldo.
"It's just little things. He would train by himself afterwards to work on what he wanted to work on.
"I was speaking to [Rio] Ferdinand who said he was the only one in the team back then who had masseuses, nutritionists, psychologists, so he had that desire."