ASOS have been ridiculed online for their range of men's crop tops.
The summer pieces - with long sleeve and 'moob tube' options - are available for £15, but consumers are not convinced.
After launching an initial range last August, reviews were mixed.
But as summer approaches and blokes search for a bargain, the backlash has resurfaced.
Twitter user Mike Arnold stumbled across the bold fashion option and let the online retailer know his thoughts.
Tagging ASOS in a post alongside screenshots of the brave designs, Mike simply tweeted: "I give up. @ASOS #WTF."
Other users were quick to Mike's defence and @MonaghanLeanne quipped: "If my fella walked in wearing that he'd not be long getting walked back out...!!"
While others added: "I showed my missus and she was nearly sick," and: "Designer needs sacking not gonna lie."
ASOS describe the 'reclaimed vintage bandaeu' - or 'moob tube' as it was called on Twitter - as a 'go-with-everything jersey' and a 'soft all-rounder'.
According to the retailer - guys simply have to 'team with jeans and you're good to go'.
At comes only in black and in sizes: Small, medium and large.
The long sleeve option is also available at the same price but it was the exposed midriff that seemed to concern Twitter users the most.
With sizes only going up to 'large' - and the pictured model being very trim - @SobrietyMatt pointed out what a lot of people seemed to be thinking.
He tweeted: "That would look great with my alcoholic, middle-aged spread..."
But Elaine Furlong didn't think that mattered at all and said: "Don't think it looks good without middle age spread!"
The opinion splitting tops are available from the ASOS website and are both - perhaps unsurprisingly - still in stock.
As well this latest backlash, ASOS was also ridiculed for selling a £250 dress for women that looked like a condom recently.