APPLE has announced that its 2024 iPad will be the first product line in decades to be sold without including the company's iconic free stickers — and fans are torn.
The Apple icon has become one of the most recognizable brand images in marketing history as the company has grown to dominate the tech industry.
Apple has included a couple of stickers inside the box of every Apple purchase since it first added them to the packaging of the Apple II computer in 1977.
Great for marketing — after all, stickers can be stuck anywhere — and seen as a nice extra for customers, the decals soon became an expected element of any Apple purchase.
And for many tech lovers, these stickers have been coveted as beloved collectibles.
But a company memo to staff recently revealed that Apple does not plan on including the stickers in their upcoming rollout of the iPad Air 6 and M4 iPad Pro — for the first time in almost 50 years.
The move was attributed to the company's efforts to go green by 2030, the memo said as first shared by .
Confusingly, the same announcement mentioned that a "limited number" of stickers would be made available at stores for customers who buy the new iPad.
Some dedicated Apple fans on social media said they were shocked by the news.
"This is a crime. Apple has ALWAYS included stickers. They are worried about stickers?" Pandaturn () wrote in the Apple () Reddit thread.
They replied in comments that removing the stickers for environmental purposes did not make sense.
"Even if it's an environmental thing, a sticker is the least of anyone's worries," Pandaturn wrote.
"Even if most people don't use them, there is an aesthetic appeal of the stickers. Sterile Apple."
But others have said they support Apple's initiative and did not see much value in the stickers anyway.
"As much as I don’t believe them about wanting to do it for environmental reasons, I’m great with this," cpclemens () wrote in the same Apple Reddit thread.
"As an Apple consumer with many purchases, I don’t think I’ve ever once used a sticker."
"Same. Over almost 2 decades of iPods, laptops, phones and iPads the stickers have just gone in the garbage," another person commented.
"They always feel like a waste to me."
Here's every iPad model ever released by Apple...
Apple announced several updates to its iPad products during its Let Loose event on Tuesday, according to
The company said they would no longer use the lightning cable in iPads, instead switching completely to USB type C inputs.
Similarly, the ultrawide camera will no longer be included in the iPad Pro, as researchers said users rarely took advantage of the feature.
iPads released this year will include improved compatibility for screens and keyboards, making it easier to turn them into workstations.
They also told fans that they would no longer sell the 9th generation iPad, as it had been phased out by newer editions.
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