THIS is the dramatic moment Holly Willoughby fell and collapsed in front of the Celebrity Juice audience.

The 41-year-old This Morning host wound up sprawled out on the steps after a backwards tumble.

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She fell after trying to grab a piece of cardboard from the grip of Fearne Cotton during a game on Celebrity Juice.

Emily Atack and Will Mellor - watching from the desk on stage - were seen looking shocked as Holly suffered her fall.

The game involved stars, who also included Joe Swash and Joey Essex, bounding through the audience looking for tokens.

Holly had one in her hand and was charging back to the desk in the studio when she lost her footing and fell.

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Cameras above the audience captured the moment her co-stars rushed to help her up off the steps.

The action-packed episode of ITV's last Celebrity Juice will air tomorrow night on ITV2.

It also sees Emily kissing Joey backstage and Maya Jama taking on the show's famous 'wibbly wobbly' game.

Keith Lemon - aka comedian Leigh Francis - said: "It’s a lot of fun and I got a bit emotional at the end.

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"I don’t think that bit is in. I was in like some kind of emotional bubble. It was a bit like a dream, but I was trying to cherish the day.

"I came off stage and just hugged my wife and teared up. It’s making me tear up now just thinking about it. It was a great ending and we just played all the classic games.

"And of course, there was a T-Rex there! Gotta have a T-Rex on ya last show haven’t you? And do ya know what I thought I’d be cool about it.

"It ran for a long time and came to its natural end. I’d love to do the odd special or some kind of live thing that’s in a similar vein to Juice. It was so fun. But who knows?"

Celebrity Juice: The Happy Ending is on Thursday at 10pm on ITV2. A compilation episode, Celebrity Juice: The Last Hurrah, airs the following week.

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