Battle of TOWIE mumfluencers as rich list reveals how stars like Ferne McCann & Billie Faiers cash in with TV baby shows
THEY got famous for their rollercoaster romances, explosive cat fights and vajazzles.
But starting a family has opened up a whole new revenue stream for our favourite Towie stars.
The Only Way is Essex favourites like Ferne McCann and the Faiers sisters have cashed in on their new status as a parent - and now Amy Childs is following their lead.
She's bagged her own ITV2 parenting show, The Twin Life!, which kicks off tonight.
Stars rebranding their image from party girl to wholesome mum has proved a savvy move - but who's winning the battle of the Towie mumfluencers?
Here we take a look at their earning power on social media.
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Ferne McCann – £7.8k per post
Model Ferne, 32, was crowned Miss Essex and made the top 15 for Miss England before embarking on a career in reality TV.
On TOWIE she was renowned for her partying ways and on-off romance with Charlie Sims.
Ferne began dating Arthur Collins in 2016 and fell pregnant with daughter Sunday - but they split before she gave birth, after Collins was arrested and later jailed for throwing acid over nightclub goers.
Finding herself a single mum, Ferne launched her First Time Mum series in 2017 - calling it a 'lifeline' which she was very 'grateful' for.
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The ITVBe show was a huge success and is in its tenth season.
Ferne - now engaged to Lorri Haines - is currently pregnant with her second child, whose birth she plans to feature on the series.
Last year Ferne hit the headlines for the wrong reasons when a series of derogatory voice notes were leaked - in which she slammed Sam Faiers, calling her a "fat c**t".
She issued a public apology and made an emotional appearance on This Morning claiming they were sent years previously during a "difficult time" and admitting it wasn't her "finest hour".
Despite the controversy, thanks to her 2.9million followers Ferne can command up to £8.8K a post according to , putting her top of our Towie mumfluencer rich list.
Billie Shepherd – £7.1k per post
Mum-of-three Billie, 33, earns more from her Instagram than her younger sister Sam.
She can reportedly charge up to £7,166 for a sponsored post on her grid and has collaborated over the years with brands like In The Style, Rightmove and Disneyland Paris.
Billie regularly shares snaps of her lavish family life, with luxury holidays and pets galore.
She also promotes her own brands on the page, usually featuring a picture of one of her three children – Nelly, eight, Arthur, six, and Margot, five months.
Despite earning plenty from sponsored posts, in May 2022 Billie was named by the Advertising Standards Agency as one of several “non-compliant social media influencers” - meaning she wasn't properly disclosing when a post was a paid advertisement.
She also stars in her own ITVBe series - The Family Diaries - after her shared programme with Sam came to an end.
Sam Faiers - £6.7k per post
Sam's show with her sister Billie might be over, but she's still making a killing on Instagram.
The ex-TOWIE star, 32, can command an estimated £6,798 per sponsored post on her page thanks to having 2.5million followers.
She has cashed in on being a mum to son Paul Jr, seven, Rosie, five, and Edward, one.
The star takes a warts and all approach, sharing everything with fans - and even had her kids present when she gave birth.
She also keeps followers updated with the family's lavish holidays and luxury purchases, including a Lay-Z Spa hot tub, which she shared in a sponsored post.
The reality star also promotes her own brands on her personal page to encourage followers to buy and use them.
Lucy Mecklenburgh - £4.6k per post
Former TOWIE star Lucy, 31, and partner Ryan Thomas, 38, have three-year-old son Roman and 10-month-old Lilah together.
Unlike many of her old colleagues, she has chosen to not have a TV show following her adventures as a parent.
But she has transformed her Instagram page from sexy bikini snaps to a family-focused vibe, and is said to be able to command up to £4,662 per post.
She is candid when it comes to sharing family life online. Her page covers everything from breastfeeding struggles to her children's health scares.
There are also envy-inducing snaps of the family on exotic holidays, as well as a smattering of healthy recipes and quick and easy meals.
Her regular sponsored posts are with hair brand Remington, but she's also partnered up with mum-friendly brands like Fairy and mattress company Emma.
Recently, she has started working with female-focused fitness brand RWL.
Georgia Kousoulou - £4.1 per post
First time mum Georgia, 31, shares two-year-old son Brody with fellow TOWIE alum Tommy Mallet, 30.
The couple landed their own ITVBe show First Steps, which follows their journey into parenthood, and is now on its fourth series.
Georgia hasn't shied away from personal issues on the show or her social media, opting to reveal she suffered a devastating miscarriage when she got pregnant after having Brody.
Her 1.5million followers on Instagram allow Georgia to charge up to £4,147 per sponsored post, it's believed – meaning she earns a pretty penny outside of her TV show.
Brands she has worked with in the past include Maxi-Cosi, B&M stores and Pampers.
Amy Childs – £3.3k per post
Amy, 32, is the latest of the Essex bunch to move into the parenting reality show realm.
The former TOWIE star previously had her own spinoff show, It's All About Amy, which ran for a year.
Since becoming a mum to daughter Polly in 2017, she has transformed her social media pages to become more family focused.
Her newborn twins Billy River and Amelia Mae - who she shares with boyfriend Billy Delbosq - are the focus of her latest snaps.
Sponsored content is few and far between - though she can reportedly command up to £3,300 for a sponsored post.
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The twins are the latest addition to her family as she already has Polly, six, from her relationship with Bradley Wright, and Ritchie, four, with an unknown father.
Amy has previously worked with Base Childrenswear, Cry Babies and Rainbow High – all of which are mum-focused brands.