COMPETITIVE CANDIDATE
Who is The Apprentice’s Noor Bouziane?
Noor has issued a razor sharp warning to her fellow competitors
NOOR Bouziane is one of many candidates hoping to secure Lord Alan Sugar's major cash investment.
But who is The Apprentice 2024 hopeful and what does she do for a living? Here's everything you need to know.
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Who is The Apprentice's Noor Bouziane?
Noor Bouziane, from Liverpool, is the owner of a premium jewellery company.
At the age of 20, Noor founded the accessory business - a feat which she shouts about from the rooftops.
When asked why she deserves Lord Alan Sugar's investment, Noor told the BBC: ''My business is worthy of the investment because I will be able to generate a lot of money for Lord Sugar compared to other candidates.
''My brand is something new, and it offers the best accessories around.''
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With 'competitiveness in her blood', Noor also issued a razor sharp warning to her follow competitors.
I will go to any length to win this process.”
Noor Bouziane
Aside from her sparkling jewellery career, the business owner also told the BBC: ''I’m a fantastic cook!''
What does Noor Bouziane do for a living?
As mentioned above, Noor Bouziane is ambitious owner of a premium jewellery company.
Discussing the high quality accessories business, Noor explained: ''My biggest success so far has been starting up my business at the age of just 20.
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''As I’ve had to run it independently, I’ve learned to be very disciplined in its daily organisation.''
As well as discussing her success, Noor also opened up on the struggles she's faced since launching her company.
She added: ''My biggest business failure so far has been ordering a large amount of stock from a supplier that sadly delivered to me very poor-quality jewellery, which was not up to standard for my business.''
When is The Apprentice on?
Fronted by Lord Alan Sugar, the first episode of the brand new series will kick off on Thursday, February 1, 2024.
It is set to run every Thursday at 9pm, until April 2024.
Businessman Alan will once again be joined by his trusty aides, Karren Brady and Tim Campbell, who will have their beady eye across the contestant's every move, as they spend up to 12 weeks aiming to knock each other out one-by-one, and prove that they have what it takes to be worthy of the huge cash injection.
Ahead of The Apprentice's highly-anticipated return, Lord Alan Sugar told the BBC: ''Well, I love it. I love doing it. If I didn't like doing it, I wouldn't do it.
''I can assure you I've got plenty of other things to do in my life, but I do enjoy it. And what I enjoy about it is that it's growing acorns to oak trees.
''It's finding a person and starting all over again and doing exactly what I did back in the '60s.''
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