MASTERS OF SPORT
What is Myo Master and who are Lottie Whyte and Joe Gray?
Before becoming a businessman, Joe enjoyed a very successful career as a rugby player
WHEN it comes to combining sport and business, Myo Master founders Lottie Whyte and Joe Gray know their stuff.
The married couple are now pitching their product to the Dragons' Den investors with the hope of a cash injection into their company.
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What is Myo Master?
Myo Master is a company which supplies products that help with sports recovery, and is co-founded by husband and wife team, Joe Gray and Lottie Whyte.
They help athletes to get the proper tools to recover after training and injury.
I get to get up every day feeling like I’m actually making a difference to people’s lives.
Lottie Whyte
Their products include ice baths, massage guns, and compression boots.
The says: "Myo Master was created with one goal: to revolutionize recovery.
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"It's all based on one radical idea. Recovery has the power to transform performance. It's not just a love of sport that brought Lottie and Joe together.
"They were dedicated to developing a revolutionary way of taking care of their bodies and advancing performance. In the years since MyoMaster has been embraced by thousands of athletes. This is their story."
Describing the product, co-founder Lottie told : “We create products and knowledge that help people recover properly and efficiently.
"Our mission is to make recovery the third dimension.
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"There is lots of information out there on how to train and get fit, there is also a lot out there on nutrition – diet plans, what to eat, what not to eat.
"But what we think is missing is the education on how you should look after your body after training.”
Who are Lottie Whyte and Joe Gray?
The power couple come from different career backgrounds, but together have merged their skills to create Myo Master.
The business expertise comes from Lottie who honed her craft working for companies like Hanbury Strategy and M&C Saatchi, where she was the youngest ever board member.
Speaking about her career, she told : "“I worked in some incredible businesses, but I just didn’t feel like I was changing the world.
“Now, I get to get up every day feeling like I’m actually making a difference to people’s lives.”
Meanwhile her husband Joe is a former England and Harlequins rugby player, who invented the first prototype for Myo Master after he was injured.
This means he knows first hand what it's like for an athletes to be injured and how they need the proper tools for recovery.
Lottie then used her business sense to get the product on the market, and their company went from there.
When is Myo Master on Dragons' Den?
As the founders of Mylo Master, Lottie Whyte and Joe Gray will be appearing on Dragons' Den to ask for investment into their company.
You can see them face the famous Dragons on February 29, 2024, from 8pm on BBC One.
Announcing the news on the Mylo Master Instagram page, they said: "Guys - we couldn’t be more excited… Our Dragon’s Den episode is live next Thursday at 8pm.
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"Three hours of grilling every single aspect of our business cut down to ten minutes of TV.
"How do you think we got on?"
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