Who is Dragons’ Den entrepreneur Kitty Auguste and what is The Natural Play Makeup Company?
DRAGONS' DEN is full of hopeful entrepreneurs who are looking to win an investment from one of the Dragons.
Kitty Auguste is no different and is set to appear on the popular show themselves.
Who is entrepreneur Kitty Auguste?
Kitty Auguste is the brains who is behind The Natural Play Makeup Company and is due to appear on Dragons' Den.
She is the person who came up with the idea of designing make up for children to experiment with.
She has revealed that it was her own children who inspired her to come up with the idea in the first place.
Writing on the company website, Kitty said: "One day my 5 year old came home from a play date with neon pink cheeks and bright red lipstick and a request for her very own makeup selection…
Read more on Dragons' Den
"The thought had never crossed my mind, I then realised she watches me do it every day, children love to role play and pretend to be grown up so what's the harm if its just for fun?"
What is The Natural Play Makeup Company?
The Natural Play Makeup Company creates make up for children which doesn't include harmful ingredients.
Owner Kitty explained that she didn't realise how many "nasty ingredients" were in children's make up until she went to get some for her daughter.
This is what inspired her to come up with the idea.
Most read in TV
She said: "I started looking at the play makeup, to my shock I discovered that the play makeup in the UK was full of nasty ingredients, lots of known irritants and toxins, some carcinogenic.
"My mother had always taught me about the importance of good ingredients but it was the day I had my first born that I actually took notice about the chemicals that lurked in products that we use in our every day lives.
"Since then I have tried my best to stick to the purest products and ingredients to use on my children.
"This was not about to change and so the natural play makeup company was born."
I started looking at the play makeup, to my shock I discovered that the play makeup in the UK was full of nasty ingredients.
Kitty Auguste
Kitty said that she didn't want to encourage children to wear makeup, but it was more about then "having fun with colour and role play".
She added: "I ultimately wanted to create a safer alternative to the chemical laden play makeup currently available in the UK.
"I wasn't looking for children to look like they were contending in a beauty pageant or to try looking older than their years but just something simple and subtle to mess around with."
When can you watch Kitty Auguste on Dragons' Den?
You can watch Kitty appear on Dragons' Den on Thursday, March 15, 2024.
The show will air on BBC One at 8pm and will be able to stream afterwards on BBC iPlayer.
You'll have to tune in to see if Kitty won an investment from one of the dragons.
Read More on The Sun
Taking to the business' Instagram page, Kitty wrote: "Big news! I am on Dragons’ Den on BBC One on Thursday 14th March at 8pm.
"What a great experience! Tune in to see if I managed to hold it together and secure investment or did I fail?"