HOLLY Willoughby noticeably snubbed last night's BAFTA TV Awards after losing two TV shows.
Presenter Holly, 44, who has attended the ceremony at least three times previously, was once one of the most in-demand faces on British telly but has endured a turbulent few years.
After stepping down from This Morning in October 2023, Holly recently lost another primetime role with ITV's cancellation of Dancing on Ice.
Her Netflix reality show, Celebrity Bear Hunt, is also facing the axe - with a second series yet to be approved despite several meetings.
The triple blow means the mother-of-three is currently without a regular presenting gig for the first time in over 15 years.
Her TV producer husband Dan Baldwin did attend the event, though, but wasn't pictured.
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He is the founder of Hungry Bear Media, the production company behind several BAFTA-nominated shows including Michael McIntyre’s Big Show and Bradley Walsh & Son: Breaking Dad.
Despite stepping away from daytime TV, insiders say Holly has a "string of exciting projects" in the pipeline for 2025.
One source revealed she recently met with her ITV bosses to lock in some new hosting gigs.
It's believed Holly had extensive talks with director of entertainment and daytime Katie Rawcliffe last week - the same day a controversial Channel 5 documentary on her kidnap ordeal aired.
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They said: “Holly always intended to lock in new presenting roles for ITV, which has been her home for so long.
“She didn’t have anything confirmed earlier this year just due to the way the cards had fallen, but there are a string of exciting projects on the table and 2025 is looking good for Holly.
“Holly is looking to the future and this week’s meeting was a big part of that.
“It won’t be a return to daytime programming but new entertainment formats.”
Holly refused to take part in Channel 5’s factual piece about the plot to kidnap and murder her, called The Plot To Kill Holly Willoughby.
She was targeted by obsessed security guard Gavin Plumb, who planned to kidnap, rape and murder her.
The mum of three’s ordeal led to her quitting her presenting role on ITV1’s This Morning and taking a break from the box altogether.
She returned to screens for Dancing on Ice in 2024, joined by co-host Stephen Mulhern, and the duo teamed up for a short series reboot of You Bet!
But Stephen will go on to host a full run of the challenge show alone.
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She first began on Ministry of Mayhem when she was 23 years old, and continued to become ITV’s most important female host.
Plumb, 37, from Harlow in Essex, was caught by cops after revealing his plot in an online chatroom. He was jailed for at least 16 years last July.
Bafta TV 2025 Winners List

Here's everyone who has taken home an award at the 2025 ceremony
Drama Series: Blue Lights
Leading Actor: Lennie James, Mr Loverman
Leading Actress: Marisa Abela, Industry
Entertainment: Would I Lie To You?
Entertainment Performance: Joe Lycett - Late Night Lycett
Factual Series: To Catch a Copper
Factual Entertainment: Rob & Rylan's Grand Tour
International: Shogun
Supporting Actor: Ariyon Bakare, Mr Loverman
Supporting Actress: Jessica Gunning, Baby Reindeer
Limited Drama: Mr Bates Vs The Post Office
Male Performance in a Comedy: Danny Dyer, Mr Bigstuff
Female Performance in a Comedy: Ruth Jones, Gavin and Stacey
Fellowship: Kirsty Wark
News Coverage: BBC Breakfast: Post Office Special
Reality: The Jury: Murder Trial
Scripted Comedy: Alma’s Not Normal
Short Form: Quiet Life
Single Documentary: Ukraine: Enemy in the Woods
Special Award: ITV - Mr Bates Vs The Post Office
Soap: EastEnders
Live Event Coverage: Glastonbury 2024
Specialist Factual: Atomic People
Sports Coverage: Paris 2024 Olympics, BBC One
Children’s Non-Scripted: Disability and Me (FYI Investigates)
Children’s Scripted: Cbeebies As You Like It At Shakespeare’s Globe
Current Affairs: State of Rage
Daytime: Clive Myrie's Caribbean Adventure
P&O Cruises Memorable Moment: Strictly Come Dancing - Chris McCausland and Dianne Buswell dance to You'll Never Walk Alone