RULE CHANGE
This Morning star reveals bosses have made U-turn on bizarre rule amid ITV cuts
Plus, more about the ITV Daytime shakeup
A THIS Morning star has revealed a subtle change to the show's rules amid the ITV cuts and subsequent bloodbath.
Sweeping changes were announced earlier this month to ITV Daytime shows that will impact the likes of This Morning, Loose Women and Lorraine.
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More than 220 jobs will be lost as part of the shake-up — meaning almost half of the 450 employed on the four flagship shows GMB, Lorraine, This Morning and Loose Women will be let go.
But amid the changes, This Morning have introduced a style change.
The show has long had an unwritten rule in place that meant presenters could not wear a specific item of clothing.
All of the presenters - past and present - are known for being dressed smartly.
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However, Rochelle Humes, who is now a staple of the This Morning rotation, revealed there has been a rule change.
Ahead of an episode earlier this week, Rochelle took to TikTok to tell her fans that ITV had made a U-turn on their previous fashion decision.
The 35-year-old Saturdays star said: "There's a new rule, we didn't used to be allowed to wear jeans, did we?
"But we can wear jeans now.
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"This is amazing news for me."
Reacting to her video, fans were quick to share their approval for the outfit she had picked out for the show.
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"Smart yet casual yet fun & relaxed," said one.
"Obsessed with this outfit," penned a second.
Rochelle then appeared live on the show wearing a pair of light-wash River Island denim jeans.
This isn't the only way the show has started to become more relatable.
ITV's daytime TV schedule changes in full
Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily.
Lorraine will run from 9.30am-10am, on a seasonal basis for 30 weeks of the year.
During the weeks Lorraine is not on air, Good Morning Britain will run from 6am to 10am.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year.
Loose Women will be in the 12.30-1.30pm slot, again on a seasonal basis for 30 weeks of the year.
The changes will take effect from January 2026.
Cat Deeley, who is one of the show's anchors, was recently asked to embrace her Brummie accent.
The star's Birmingham accent was softened during her years on American TV, but now she has been asked to lean back into it, to appeal to the UK audience.
An ITV insider previously told MailOnline: "This Morning want presenters their audiences can relate to and there were worries Cat was too perfect and preened."
This comes amid ITV's shocking shakeup that will see hundreds of people lose their jobs at the channel.
Good Morning Britain will be extended by 30 minutes to run from 6am to 9.30am daily.
Lorraine will run from 9.30am-10am, on a seasonal basis for 30 weeks of the year.
During the weeks Lorraine is not on air, Good Morning Britain will run from 6am to 10am.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year.
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Loose Women will be in the 12.30-1.30pm slot, again on a seasonal basis for 30 weeks of the year.
The changes will take effect from January 2026.
- Visit our This Morning page for the latest updates
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