GEM'S BIG NIGHT
Gemma Collins is all smiles as she launches her new perfume after dumping Arg
GEMMA Collins proved she isn't letting recent heartbreak get in the way of business as she celebrated the launch of her new perfume.
The reality star, 38, appeared happier than ever at the launch party for her Diva perfume in London on Monday evening.
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Taking to the pink carpet at Martha's Soho, Gemma looked fierce in a pink sparkly suit and lace top while promoting the scent.
The former TOWIE star, who recently split from boyfriend James Argent, teamed the look with silver heels, glam make-up and thick false eyelashes.
Her short blonde hair, which was loosely curled, was decorated with pearls.
Gemma gave fans a glimpse inside the event complete with a flower wall, balloon decorations, wall prints and a seven tier cake on her Instagram page.
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Sharing a video from the night, Gemma posed next to the extravagant cake with her perfume bottle.
While in another video, the star gave a walking tour of the bathroom, which was decorated with inspirational diva quotes.
The GC themed bash will no doubt be a well deserved night off for Gemma, who recently put an end to her romance with ex Arg after he refused to go rehab.
The former Dancing On Ice star told Arg their on/off relationship is officially over until he beats his addiction.
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News of their split comes after The Sun on Sunday revealed Gemma rang 999 after he failed to return calls for more than 12 hours, sparking fears he had overdosed.
A pal said: “Gemma genuinely thinks Arg will end up dead before long unless he gets clean.
“The people around him just keep covering for him, and if that keeps happening it’ll have a tragic ending. He’s on a one-way ticket to nowhere.
“She’s told him she will not be with him until he sorts himself out.
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"He’s been to rehab in the past and she stood by him as she saw it as the right thing to do, but he’s not even doing that now. He’s a mess.”
Arg has had several stints in rehab — and was booted off Towie this year after failing a drug test.
He recently bought a £1.3million Essex home in a bid to win Gemma back.
Gemma Collins thanks a friend for sending flowers after 999 call over fears troubled ex James Argent had overdosed
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