Cheryl will be looking after children in the near future… as she fronts emotional Childline ad campaign
LATEST adverts are sure to tug on the heartstrings as Cheryl highlights cases of physical abuse and fear of coming out as gay
CHERYL is soon to be very busy looking after kids — as I can reveal she is going to the new face of charity call service Childline.
The former X Factor judge secretly shot a series of adverts for the charity NSPCC at the tail end of last month at a studio in London.
And I’m told the adverts are sure to tug on the heart strings.
The moving commercials will see Cheryl sat on a stool and giving a speech — but not in her usual Geordie tones.
Instead viewers will hear the sound of various Childline callers which she will lipsync over, including one who has been sexually abused, and another who is worried about coming out to his parents.
A source said: “The adverts are sure to get a lot of people talking.
“They’re very emotive and there’s no gimmicks. Cheryl was delighted to be asked to take part in the ads as it’s a cause very close to her heart.”
She joins a long line of celebrities to back the charity including her former boss SIMON COWELL.
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Simon has addressed rumours she is pregnant with former ONE DIRECTION star LIAM PAYNE’s child, and reckons he is a shoe-in for the role of godfather.
He said: “100 per cent. And I expect him to be called Simon. Or Simone, either one I’m happy with that.”
I doubt Cheryl will be.