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'IT'S VERY CLOSE TO HER HEART'

Cheryl will be looking after children in the near future… as she fronts emotional Childline ad campaign

LATEST adverts are sure to tug on the heartstrings as Cheryl highlights cases of physical abuse and fear of coming out as gay

CHERYL is soon to be very busy looking after kids — as I can reveal she is going to the new face of charity call service Childline.

The former X Factor judge secretly shot a series of adverts for the charity NSPCC at the tail end of last month at a studio in London.

And I’m told the adverts are sure to tug on the heart strings.

Eva Longoria Global Gift Gala 2016 in Paris
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Cheryl will soon be completely focused on children as she front a Childline ad campaign to raise donations for the vital serviceCredit: Splash News

The moving commercials will see Cheryl sat on a stool and giving a speech — but not in her usual Geordie tones.

Instead viewers will hear the sound of various Childline callers which she will lipsync over, including one who has been sexually abused, and another who is worried about coming out to his parents.

In the commercial she will sit on a stool giving a speech - but in the voices of young people who have used the service
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In the commercial she will sit on a stool giving a speech - but in the voices of young people who have used the serviceCredit: News Group Newspapers Ltd

A source said: “The adverts are sure to get a lot of people talking.

“They’re very emotive and there’s no gimmicks. Cheryl was delighted to be asked to take part in the ads as it’s a cause very close to her heart.”

She joins a long line of celebrities to back the charity including her former boss SIMON COWELL.

The ad is reportedly very emotive and will tug at the heartstrings
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The ad is reportedly very emotive and will tug at the heartstrings with audio footage from children in tough circumstancesCredit: PA:Press Association
Cheryl's former boss Simon Cowell is also involved with the charity - and has weighed in on the pregnancy rumours saying he expects the baby will be named after him
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Cheryl's former boss Simon Cowell is also involved with the charity - and has weighed in on the pregnancy rumours saying he expects the baby will be named after himCredit: Splash News

 

Simon has addressed rumours she is pregnant with former ONE DIRECTION star LIAM PAYNE’s child, and reckons he is a shoe-in for the role of godfather.

He said: “100 per cent. And I expect him to be called Simon. Or Simone, either one I’m happy with that.”

I doubt Cheryl will be.