HOLLYOAKS star Adam Rickitt sent fans into a frenzy after posing completely naked on Instagram in another cheeky photoshoot.

The sunkissed star got his kit off for an arty photoshoot in a stony villa on holiday.

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This week he stunned his adoring fans with a naked photoshoot that set pulses racing.

But it wasn't the first or raciest - last year, while abroad with his newsreader wife Katy Rickett, Adam, 46, posed in the buff by a window and sprawled across a staircase in another fun shoot.

The heartthrob joked that it was the "power of beer" that made him do it.

He also captioned his shots with the hashtag #buttshotday and added: "I apologise…but guess what…it's a tradition!"

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Some of Adam's followers suggested the actor was paying homage to his brief stint as a pop star in the nineties, when he had a hit with his debut single I Breathe Again.

In the music video the fresh faced singer is seen naked and trapped in a glass container in a laboratory.

One fan replied: "Why do I get the feeling this takes me back to the I breathe again music video?"

Another said: "This has breath again all over it!"

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And a third shared fire emojis and typed: "I Breathe Again '23"

Adam recently shocked fans when he shared a topless selfie and revealed his age.

He captioned his shot in June: "Obligatory gym pic...f**k you 45!"

The mention of his age surprised fans and one commented: "You’re 45?? I thought you were in your 30s lol"

Another said: "Putting a lot of younger to shame, body of a god."

The '90s heartthrob runs Cheshire micro-bar Dexter & Jones with his Good Morning Britain news reporter wife Katy.

The hip business sells more than 450 different types of craft beer and 150 varieties of gin, and Adam was seen handling the latest batch of deliveries.

He and Katy describe the business venture as "the ultimate passion project, blending our love for our community, for each other and for great drinks".

While he's now an established publican, in another life Adam was Corrie hunk Nick Tilsley.

He played the character from 1997 to 1999 and then from 2002 to 2004.

Back then Adam's blonde curtains and ripped six pack afforded him heartthrob status.

He left the soap for the first time in 1999 to start a music career, signing a six-album deal with Polydor although he only released one, Good Times.

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His first single I Breathe Again went to number five but the album only got to 41 in the charts and Adam was subsequently dropped.

In 2014 he joined the pop group 5th Story on The Big Reunion before taking on the role of Kyle Kelly in Hollyoaks in 2017 until his character's heartbreaking suicide.

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