I aced my marketing degree after writing 12,000-word dissertation on Taylor Swift’s huge fan following
A STUDENT aced her marketing degree — after studying Taylor Swift.
Eve Graham, 23, wrote a 12,000-word dissertation on how the pop megastar uses platforms to communicate with fans and build brand loyalty.
The University of Stirling graduate got 82 per cent on the paper and scooped a 2:1 in her BA Hons Marketing degree.
Eve, from Helensburgh, Argyll and Bute, said of the Blank Space star: “There’s no way I would do a degree and not have it about Taylor Swift.
“It focused on how she communicates with fans, something I had so much personal experience of.
“I met her when I was 17 at the Reputation tour in Manchester. I was so active on social media, she knew my name.
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“It was the best thing that had ever happened to me.
“I learned so much about the fandom community. You get a deep understanding of the behaviours of people - the psychological aspects of it as well.
“It's that community and the way people act that led me to doing my degree in marketing.”
Eve now works for Virgin Atlantic and plans to see Taylor six times this year on her Eras tour.
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