Emma Willis struggled to contain the chaos as the new housemates repeatedly swore inside the house when they thought they were off-air
EMMA Willis struggled to keep control of the new Big Brother housemates as they failed to control their language on the launch night.
Viewers heard nearly every single housemate let out an expletive in the two hour spectacular - with swearing starting with a f*** before the watershed and ending in newcomer Kayleigh Morris referring to Lotan Carter as a "little c***" just before the credits finished at the end.
TV toff Arthur Fulford, who has previously appeared on reality show The F***ing Fulfords alongside his family, was the first housemate to enter Big Brother 2017 and swore just 13 MINUTES into the new series.
After he spoke to Emma and enter the house, he immediately cried: “F***ing hell!” as he walked through the door - which was still before the all important 9pm watershed.
As the camera shot back to Emma for the next housemate introduction, she said: “Did he just make a rude gesture? We have to apologise for that this early an hour!”
However, just moments later, during a video tape of next housemate Ellie Young, who has previously appeared on Ibiza Weekender, the editors forgot to bleep out two more swear words - and she was clearly heard saying "p***" twice.
After the ad break, Emma repeated her apology, and said: "I have to apologise for any offence caused by Arthur's language going into the house."
Housemate number three Lotan Carter also caused trouble when he swore during his chat with Emma before heading the house.
Forcing Emma to scold him and apologise AGAIN, Lotan got himself into trouble when she asked him if he was ready to enter the house and he replied: "Yeah, f*** it."
Emma then told him he couldn't swear at that moment before the watershed and apologised again.
From that moment on nearly every housemate repeatedly swore while talking to Emma, while introducing themselves or once inside the house and they thought they were off-air.
In one moment that left Emma STUNNED, a knicker-flashing Chanelle McCleary declared her worry about walking down the stairs and "flashing her f***y f**ps".
When the cameras finally shot to the housemates getting to know each other, Lotan was seen joking with the housemates over something that Kayleigh Morris had said.
A defensive Kayleigh then shot him down and called him a "little c***" before he told the other housemates he was just joking.
The Sun exclusively revealed ahead of the show that nine civilian housemates will be going up against some of TV's reality star regulars.
This includes THREE former contestants from the MTV sun-soaked bonkfest Ex on the Beach, an Ibiza Weekender rep and a posh toff.
The regulars got some support by coming in pairs - with a husband and wife, a mother daughter combo and two East London sisters entering the famous house.
There was also a dramatic twist when the public voted for a people's champion to enter the bungalow.
Read our Big Brother columnist Aisleyne Horgan-Wallace's thoughts on the latest batch of wannabe reality stars here.
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