Love Island hunk Kem Cetinay unveiled as the new face of Boohoo Man
KEM Cetinay has been unveiled as the new face of boohooMAN.
The popular online fashion brand has called on the Love Island winner to front its latest campaign, with Kem flying to sunny Monaco for a stylish photoshoot.
The six-month partnership will see Kem launch his first collection with the brand on Monday, 14 August.
The 21-year-old is thrilled with his new project, saying: "I'm delighted to be representing boohooMAN as their first UK Brand Ambassador.
"We've got some big things planned and I'm really excited to get started.
"Their products are right up my street - there's so much choice!”
Jonny Eckersley – Marketing Manager at boohooMAN said : “We’re pleased to announce our partnership with Kem and are looking forward to him beginning his role as our first fully-fledged UK Brand Ambassador.
"His style is very much in line with our product offering – bold, fresh and on-trend. We’re going to create something special over the coming months.”
The collection will be available on www.boohooman.com with prices ranging from £3 - £50.
Kem isn't the only Love Island star to land a contract with a clothing line, girlfriend Amber Davies - who he met on the show - was unveiled as the new face of women's fashion brand Motel Rocks.
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Amber landed a £500k deal to be the face of the label earlier this month, after she had been wearing the brand in recent weeks - as well as being in hot demand since winning the ITV2 show with Kem.
According to , Amber was snapped up by MotelRocks after an "intense bidding war between major fashion retailers."
A source told the website: "Amber is a perfect ambassador for the Motel brand, she's young, fun and has brave personal style.
"She was a fan of Motel long before she became famous and it was a no-brainer to have her on board with us."
Amber is already working at promoting the brand - posting several images of herself sporting their signature glittery outfits on Instagram.
Beside one recent snap, she wrote: "@bhmallorca party today dressed in the amazing @motelrocks! What a crazy day. let's partyyyyyy #motelrocks."
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