CELEBRITY Big Brother's Jemma Lucy has been left questioning Amelia Lily's motives after the singer made a selfless decision during the current task.
The tattooed model, 29, had a feeling Amelia was up to something when the former X Factor contestant, 22, turned down the chance to see her beloved mum in order to allow housemate Sarah Harding, 35, to be visited by a friend.
Housemates have been set a series of challenges in the 'vault' over the past day forcing them to either pick a treat for themselves or forgo that treat to allow someone else to enjoy one instead.
For Amelia, that meant saying no to a visit from her mother so that Sarah could see her friend, Michelle.
Looking visibly torn, Amelia went for the selfless option and gave Sarah the treat.
"It's gonna kill me as my mum's my best friend," she said.
"But I'd like Sarah to have the visit from her friend."
Amelia's mum was standing just outside in the garden, but had to turn around and go home, allowing Sarah's pal to enter the vault for a brief reunion instead.
While housemates including Derek Acorah praised Amelia's "maturity" and kindness in allowing Sarah to see her friend, Jemma wasn't convinced about Amelia's motives.
Jemma was sure Amelia had something up her sleeve in making the decision.
Ranting to Big Brother in the diary room, Jemma said: "Giving up seeing a family member for someone you don’t even like… that’s all a f**king game Big Brother!”
She later approached Amelia directly with her suspicions, saying: "I just don't get why you would do that for Sarah."
Jemma faced a similar dilemma in the 'vault' herself: she had to choose between a letter from her sister, Lulu, in Australia or allowing Derek a letter from his wife, Gwen.
Looking visibly upset, Jemma weighed up the two options before selecting to keep her own letter and bin Derek's message.
"I know how much Derek loves his wife and I know that they are very close and he would love his letter," she said.
"Me and my sister are very, very close but she lives in Sydney, I see her once a year if that, sometimes once every two years, so in a way I'm kind of used to not hearing from her.
"At the same time, I like Derek, he's a good friend... but I want my letter, I think.
"Derek will see his wife on Friday, and I wont see my sister until next year, so I would like to take my letter.
"I'm so sorry, Derek."
After making her decision, Jemma set out to find Derek and explain why she'd deprived him of the chance to hear from his wife.
"If Gwen was physically there then there's no chance I would have taken my letter," said Jemma.
"My only reasoning for taking it was I see my sister once a year, if that, and I know Gwen will be there for you on Friday.
"I had to be selfish for one moment and I know you're probably p***ed off with me, but I hope you can forgive me. You see Gwen every day, or whatever..."
Derek cut Jemma off by giving her a big hug and saying: "You don't need any forgiveness. Stop it."
Amelia, meanwhile, may have had second thoughts about her generosity, after grumbling to some of the housemates that Sarah hadn't seemed that grateful.
"It's a lot to sacrifice just for a thank you," she said.
Sandi Bogle told her in response: "We do it from the kindness of our hearts. That’s a gift. To be able to be so strong, to do something like that.
"Sometimes you just wish that the person was bit more appreciative.”
Elsewhere during the task, Sam Thompson sacrifices seeing his Made In Chelsea star sister Louise so that Helen Lederer can see her husband, while Sandi turns down the chance to see her daughter so that Shaun Williamson can get a letter from his fiancee.
There is a double eviction looming this week, with two housemates leaving on Tuesday night.
Those facing the public vote are Sarah, Chad Johnson, Helen, Sandi, Sam and Jemma.
MORE FROM THE HOUSE
Celebrity Big Brother airs 9pm on Channel 5
Got a story? email [email protected] or call us direct on 02077824220