Cheryl joins Holly Willoughby, Keira Knightley and Liz Hurley as they take to the trading room floor to raise money for charities
CHERYL led the way as celebrities swapped singing and acting for banking to try their hand at life on the trading room floor in the name of charity.
The pop star joined Holly Willoughby, Keira Knightley, Liz Hurley, Katie Piper and Frankie Bridge at the BGC Annual Charity Day at Canary Wharf in London.
Cheryl made a rare public appearance at the event today, and she looked stunning in a rock 'n' roll-style T-shirt and checked boots.
She was seen manning the stars along with This Morning host Holly, who was also at the event in east London today.
Other stars in attendance included Cheryl's former Girls Aloud bandmate Sarah Harding, who pulled a shift in the morning.
The celebrity traders ranged from Hollywood royalty Danny DeVito to home grown acting talent like Damian Lewis and even royalty as Sophie, The Countess of Wessex stopped by to offer her support.
Also on hand to raise money were the likes of Davina McCall, Fearne Cotton, Alan Carr, Penny Lancaster and Lorraine Kelly, while the world of sport was represented by Sir Alex Ferguson and Sam Allardyce.
The BCG Charity Day is held every year on September 11 in conjunction with the Cantor Fitzgerald Relief Fund, to remember the company's friends and colleagues who perished in the Twin Towers terror attacks in 2001.
On the day, 100 per cent of global revenue is donated to the Relief Fund and charities around the world.
Celebrities taking part in the event pick up the phones and help broker big-money deals to raise funds for their chosen charities.
Pirates Of The Caribbean star Keira, who was representing SMA Trust in aid of Spinal Muscular Atrophy research, looked in high spirits as she larked around on the trading floor.
She jokingly held two phones to her head at one stage and was seen pointing around and looking animated as she did her part for charity.
Pregnant TV presenter Katie Piper, clad in a bright red dress, was also seen brokering deals on the phone, while actress Liz Hurley looked to be having a great time chattering away on the blower.
Like Keira, the brunette got busy and juggled two phones, all while sharing a laugh with the brokers on the floor.
Married couple Frankie and Wayne Bridge were at the event to support their chosen charity, The Lily Foundation.
While raising money for the organisation, which aims to find a cure for Mitochondrial Disease, the pair were seen looking competitive as they made calls, before sharing a laugh with comedian Alan Carr, who was also seen hanging out with Liz Hurley.
TV presenters Fearne Cotton and Davina McCall teamed up to make calls, with Davina perched on her pal's knee while they sat at a desk.
Fearne, representing Coppafeel!, and Davina, raising cash for Action Medical Research, appeared to be having a great time as they beamed for the cameras while completing their deals.
Celebrity Big Brother winner Sarah Harding also made an appearance - and cheekily made herself at home by propping her legs up on a desk while chatting on the phone.
She posed for pictures with Sky News anchor Kay Burley, who appeared to have made a pretty good deal for her chosen charity, Brainwave, judging from her jubilant face.
Also looking pretty pleased with their deal was Hollywood legend Danny DeVito, who was beaming as he juggled two calls, while former Great British Bake Off judge Mary Berry appeared to be brokering her deals in her usual calm and collected way.
The 82-year-old was snapped familiarising herself with a stockbroker's desk while answering calls. Elsewhere, TV presenter Lorraine Kelly was seen giggling on the phone while making calls in aid of Centrepoint.
Taking a more laid-back approach to fundraising was singer Tito Jackson, representing Caudwell Children, who made himself at home by leaning back in his chair, while Rod Stewart's model wife Penny Lancaster initially shunned a chair in favour of perching herself on the edge of a desk.
Penny, also representing Caudwell, later found herself a chair she liked and stretched out, resting her long legs on the desk in front of her.
Actress Sadie Frost was seen looking animated as she shouted out her deal across the trading room floor, while model Jodie Kidd appeared in disbelief about whatever she was discussing on the phone.
Looking every inch the Hollywood star was Homeland's Damian Lewis, who was on hand to represented the Sohana Research Fund.
TV presenter Gabby Logan was seen goofing around amid raising money for Sparks Charity, which funds pioneering research into children's health.
Across the room TV star Melanie Sykes was looking excited as she started making deals.
Footballer manager Sam Allardyce, representing Muscular Dystrophy UK, was taking his fundraising very seriously and looked deep in concentration while he chatted on the phone.
Elsewhere, retired footie manager Sir Alex Ferguson was also raising money for that same cause, while footballer Didier Drogba worked the phones and Paralymian Ellie Simmonds arrived with some furry friends from Battersea Dogs and Cats Home.
Also taking part in the day were Sadiq Khan, the Mayor of London, and Sophie, The Countess of Wessex.
The Charity Day was set up in memory of the 658 Cantor Fitzgerald employees and 61 Eurobrokers employees who died in the New York terror attacks on September 11, 2001.
Cantor Fitzgerald and BGC Partners donate 100 per cent of their profits on the day to the Relief Fund and other chosen charities.
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