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BY 'ECK SHE'S GORGEOUS

Melanie Sykes films a NEW Boddington’s advert, 20 years after finding fame on beer commercial

It looked like no time had passed as the star, 46, posed with a pint of bitter on a picnic bench

IT may have been 20 years since Melanie Sykes found fame with her 'by heck it's gorgeous' Boddington's adverts.

But it looked like no time had passed as the stunning brunette returned to film another ad for the brewery today.

Melanie Sykes returned to film a Boddington's advert in Brighton today, 20 years after her famous TV debut
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Melanie Sykes returned to film a Boddington's advert in Brighton today, 20 years after her famous TV debutCredit: Flynet Pictures
Mel managed to balance her pint as her dress was adjusted by the crew
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Mel managed to balance her pint as her dress was adjusted by the crewCredit: Flynet Pictures
Mel, pictured in an advert for the original Boddingtons, which ran in the mid 1990sn
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Mel, pictured in an advert for the original Boddingtons, which ran in the mid 1990sCredit: Boddingtons
It looked like no time has passed as youthful Mel, 46, showed off her stunning figure in a black strappy dress
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It looked like no time has passed as youthful Mel, 46, showed off her stunning figure in a black strappy dressCredit: Flynet Pictures

Now 46, Mel looked stunning in a simple black dress and strappy heels as she perched with a pint on a picnic bench in Brighton.

Donning a beige trench coat to wrap up warm in some of the scenes, the star wore her hair in loose waves while filming in a wagon through the Sussex countryside.

Fitness fanatic Mel showed she had kept herself in stunning shape - she regularly posts bikini selfies on her Instagram account.

It's a sweet return for Mel to the brand which made her famous.

The original string of adverts for the bitter ran from 1996-1999, before Mel made the leap into presenting on The Big Breakfast and later Today With Des and Mel.

The commercials captured the public imagination and became memorable for Mel's broad Northern accent.

Mel said she was excited to return to the iconic role
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Mel said she was excited to return to the iconic roleCredit: Flynet Pictures
Mel wrapped up warn in a beige trench coat in some of the takes
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Mel wrapped up warn in a beige trench coat in some of the takesCredit: Flynet Pictures
Mel posed for a few snaps in between takes
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Mel posed for a few snaps in between takesCredit: Flynet Pictures
Mel also filmed some scenes in a wagon
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Mel also filmed some scenes in a wagonCredit: Flynet Pictures
Mel first revealed her big Boddington's return back in March - posting a snap of herself with a pint on Instagram.
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Mel first revealed her big Boddington's return back in March - posting a snap of herself with a pint on Instagram.Credit: Flynet Pictures

Mel first revealed her big Boddington's return back in March - posting a snap of herself with a pint on Instagram.

Posing with a can of the beer, she told her Instagram followers: "Guess what you lot I have some extremely exciting news I want to share with you .

"I am being reunited with my old muckers Boddingtons Bitter. After twenty years we are going to shoot a brand new commercial !!!!

"So happy and excited I cannot even begin to tell you

Mel's appearance in the ads back in the late 90s marked the end of her modelling career
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Mel's appearance in the ads back in the late 90s marked the end of her modelling careerCredit: Flynet Pictures
Mel found fame with the beer ad back in 1996
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Mel found fame with the beer ad back in 1996Credit: Flynet Pictures
Mel looked as stunning as ever as she filmed one scene
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Mel looked as stunning as ever as she filmed one sceneCredit: Flynet Pictures
Fitness fanatic Mel has kept herself in shape over the years
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Fitness fanatic Mel has kept herself in shape over the yearsCredit: Flynet Pictures
Mel showed off her toned figure to maximum effect
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Mel showed off her toned figure to maximum effectCredit: Flynet Pictures
Mel was thrilled to bring back the memories by returning to the ads
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Mel was thrilled to bring back the memories by returning to the adsCredit: Flynet Pictures

She captioned a string of snaps, writing besides one: "Just one more pic peeps! Grinning like a Lancashire cat at my reunion with Boddingtons Bitter 21 years later.
"I am buzzing and so happy to be part of the team. Brings back great memories."

Mel went on to present on the Big Breakfast
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Mel went on to present on the Big BreakfastCredit: Flynet Pictures
Boddington's sold itself on its creamy texture
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Boddington's sold itself on its creamy textureCredit: Flynet Pictures
Mel looked like she was having a blast on set
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Mel looked like she was having a blast on setCredit: Flynet Pictures
Mel was spotted sitting under an umbrella with a pint
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Mel was spotted sitting under an umbrella with a pintCredit: Flynet Pictures
Mel looked like she was having a great time on the rickshaw wagon
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Mel looked like she was having a great time on the rickshaw wagonCredit: Flynet Pictures

And in a statement on the rekindled partnership, she said she was "incredibly fond" of the ads and "really enjoyed" shooting the commercials.

She added: "It is just over twenty years since I appeared in the first ad and it was a truly life changing time.

“It marked the end of a successful modelling career and introduced me into the world of TV presenting."

Mel Sykes showed off her slim legs on set
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Mel Sykes showed off her slim legs on setCredit: Flynet Pictures
Mel's Boddington's catchphrase was 'By 'eck it's gorgeous
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Mel's Boddington's catchphrase was 'By 'eck it's gorgeousCredit: Flynet Pictures
Mel wrote about her association with the brewery earlier this year
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Mel wrote about her association with the brewery earlier this yearCredit: Flynet Pictures
Mel headed out in the Sussex countryside for filming
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Mel headed out in the Sussex countryside for filmingCredit: Flynet Pictures
Mel said she is 'very proud' of the original ads
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Mel said she is 'very proud' of the original adsCredit: Flynet Pictures

She added: "I am very proud of the adverts and I know they hold a lot of nostalgia not just for me but for many people.”

Boddington's is most known for its creamy texture - adopting the catchphrase "do you want a flake in that?" as part of its advertising campaign.

Mel went on to enjoy a glittering television career
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Mel went on to enjoy a glittering television career after the adsCredit: Flynet Pictures

 

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