GINO D'Acampo cried out after being shot during a game on Celebrity Juice.
The celebrity chef had to try and catch food being pelted at him through a powerful cannon during tonight’s live episode.
Keith admitted he didn’t realise how hard the food would be fired as Gino and his co-star Chris Ramsey winced in pain.
Holly Willoughby looked concerned as the food was pelted at the pair, with Gino crying out before trying to hide from the cannons.
When the game ended, Gino admitted his chest hurt after being hit while Chris said he felt winded.
Fans of the show thought the game was hilarious, with one tweeting: “They nearly killed Gino firing that cake at him!!”
Another said: “That's was so funny but feel sorry for Gino and Chris!!”
A third told their followers: “Those cannons was mental! I think Gino wasn't impressed.”
Tonight’s episode got off to a hilarious start, with Keith joking he was worried his co-star Holly Willoughby would get drunk.
Keith said: “Great to be back with my TV dysfunctional family...we’re going LIVE for the first episode.
“I’ve been briefed on what I can and can’t say so hopefully I’m sure it’ll all be fine.
“Unless Holly is drunk, then we might be in trouble. Oh and Gino! Ah well it’s been fun while it lasted!”
Holly added: “This is my favourite night of the week!
“I’m excited to be back with my Juice family, though have to admit that I’m a little apprehensive about what Keith may have in store for us...”
Meanwhile, Philip Schofield, Rylan Clark-Neil, and Celebrity Big Brother winner Courtney Act will be joining in the fun for the Easter special.
Holly is known to enjoy a tipple and This Morning viewers love it when her and co-host Phillip Schofield host the show hungover after the National TV Awards.
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The pair are known to party on their nights off too and Holly often meets her pals for a few glasses of champagne.
Viewers can't wait for the series to return and will remember the antics Holly got up to last series which saw her dress up as Wonder Woman and take part in the Wibbley Wobbly Board challenge.
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