Coca-Cola forced to pull ‘sexist’ Sprite adverts that included line: ‘She’s seen more ceilings than Michelangelo’

COCA Cola have been forced to pull an online advert for Sprite over accusations of sexism.

The campaign ran on Irish men's lifestyle website JOE.ie as part of their jokey #BrutallyRefreshing online commercials.

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Adverts including the lines "She's seen more ceilings than Michelangel0," "You're not popular, you're easy" and " A 2 at 10 is a 10 at 2!" were slammed on social media by outraged users.

Furious Twitter user Christiana De Lia tweeted:  "Seriously @Sprite? Need to revise your internal policies. This ain't #BrutallyRefreshing but only #BrutallyOffensive."

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User Brenna Keane posted: Two degrading and disgusting ads by Sprite spotted this week. ?? more like

Others hit back with their own jokes at the company with Sheena Flynn tweeting: The only reason Irish people drink is when there's no 7up available enough for ye?

Coca-Cola said in a statement:"We're sorry for any offense caused by the #BrutallyRefreshing Sprite campaign in Ireland, which was intended to provide an edgy but humorous take on a range of situations.

"Since its introduction in Ireland, Sprite has been associated with individuality and self-expression and we have always been committed to ensuring we deliver the highest standard of advertising."

"We recognize that on this particular occasion the content did not meet this standard and we apologize. The campaign has now come to an end and the advert in question will not appear again."